Global Paid Search Lead

MoneyGram; Greater London; On-site; GBP 70,000 - 95,000; Full time

Job summary

MoneyGram is seeking a Paid Search Manager to own execution across Google Ads (Search + UAC), Apple Search Ads, and Performance Max, managing high-priority markets with global scale. You will design test plans, optimize bidding and creative assets, report performance trends, and partner with product, CRO, and regional marketing to align strategies with local insights.

This IC role offers growth toward leadership as you drive CAC efficiency, ROAS, and LTV payback while staying ahead of platform

Qualifications

• 2–4 years of hands-on experience in managing paid search
• Deep expertise in Google Ads, ASA, and UAC; Experience launching or scaling Performance Max is a plus
• Proven track record of scaling campaigns across geographies and achieving CAC/LTV goals
• Collaborative team player who can work independently and own campaign optimization
• Comfortable contributing to strategy while managing large budgets and fast feedback loops
• Deep understanding of app install campaigns and app lifecycle optimization

Responsibilities

• Own execution across Google Ads (Search + UAC), Apple Search Ads, and Performance Max for high-priority markets
• Manage channel structure, targeting, bidding, and pacing to balance growth with CAC efficiency and LTV payback
• Build and run structured test plans including keyword expansion, bidding strategies, ad copy, creative assets, and landing page variants
• Report performance across UAC, ASA, and PMax and translate insights into strategic recommendations
• Prepare detailed quarterly plans and forecasts based on data and testing
• Collaborate with product and CRO teams to optimize conversion paths and onboarding
• Work with Google and Apple reps to unlock beta opportunities and stay ahead of platform changes
• Coordinate with regional marketing teams to align with local strategy and customer insights
• Drive efficiency metrics by owning CAC, CPAs, ROAS, and marginal return analysis
• Stay updated on search trends, match-type changes, and creative requirements

Skills

Google Ads

Apple Search Ads

Performance Max

Budget management

Data-driven decisions

Cross-functional collaboration

Tools

SA360

Looker

Google Ads Editor

Job description

MoneyGram is seeking a Paid Search Manager to own execution across Google Ads (Search + UAC), Apple Search Ads, and Performance Max, managing high-priority markets with global scale. You will design test plans, optimize bidding and creative assets, report performance trends, and partner with product, CRO, and regional marketing to align strategies with local insights.

This IC role offers growth toward leadership as you drive CAC efficiency, ROAS, and LTV payback while staying ahead of platform