Global Media Strategy Lead — DTC & Subscriptions (Hybrid)

PlayStation; City Of London; Hybrid; GBP 70,000 - 90,000; Full time

Job summary

A global entertainment leader in London seeks an experienced marketing professional to lead the development of media strategies for its PlayStation services. The role involves maximizing e-commerce revenues while collaborating with cross-functional teams. The ideal candidate has significant experience in media planning and is adept in data analysis and digital marketing. This role offers a hybrid working model with a comprehensive benefits package.

Benefits

Discretionary bonus

Hybrid working

Private medical insurance

Dental scheme

25 days holiday per year

On-site gym

Subsidised café

Access to cycle garage and showers

Qualifications

• Circa 10 years of experience in media planning and strategy.
• Proven experience developing global growth and performance marketing strategies.
• Solid understanding of digital platform ecosystems.

Responsibilities

• Develop global media strategies to support PlayStation’s business objectives.
• Be the central point of contact for media strategy for the team.
• Work with internal and external partners on media briefs.
• Optimize performance based on data-led analysis.

Skills

Media planning

Strategic thinking

E-commerce strategy

Digital marketing

Data analysis

Education

Bachelor’s degree in Marketing, Communications, Business or Economics

Tools

Digital media platforms

Measurement techniques (MMM & MTA)

Job description

A global entertainment leader in London seeks an experienced marketing professional to lead the development of media strategies for its PlayStation services. The role involves maximizing e-commerce revenues while collaborating with cross-functional teams. The ideal candidate has significant experience in media planning and is adept in data analysis and digital marketing. This role offers a hybrid working model with a comprehensive benefits package.