Global Media Research Executive

HAVAS; City Of London; On-site; GBP 30,000 - 40,000; Full time

Job summary

A major global media agency is seeking a motivated Research Executive to join their London hub. The ideal candidate will possess strong analytical and communication skills, with a passion for culture and technology. Responsibilities include managing client relationships, intelligence gathering, and contributing to thought leadership initiatives. Candidates should have 1-2 years of research experience and a degree in a relevant field. The role offers a permanent position with opportunities for career development.

Qualifications

• 1-2 years of experience in an insight/intelligence/research role.
• Comfortable working with data and insightful presentations.
• Strong organization and confident presentation skills.

Responsibilities

• Support central client relationships with trust-based interactions.
• Gather and analyze key intelligence for campaigns.
• Lead training programs on research tools for the team.
• Contribute to thought leadership and relevant reports.

Skills

Analytical skills

Creativity

Collaboration

Empathy

Strong writing skills

Curiosity

Presence

Education

Degree in a relevant field

Tools

Google Trends

Excel

Social Listening tools

Job description

Agency

Havas Media Group

Job Description

About Havas Media Group

All agencies within the Havas Group have a common mission: to make a meaningful difference to brands, businesses, and people. Within Havas Media Group specifically, our role is to create the best media experiences, capitalizing upon the most meaningful media, to build more meaningful brands.

We understand where to find the most meaningful media using our unique Converged System. We build Media Experiences that connect a client’s brand with the public in the context of where they are, through the content they pay attention to.

As others attempt, and struggle, to integrate and simplify their offer around client needs, Havas Group continue to pioneer an integrated model within our ‘Village’ construct, bringing together media, creative, data, strategy, Cx and research in one package, with one shared operating system, platform and language. This means we can field our very best people and change our shape according to the needs of each client and brief we work with.

The Role

This role will see the successful candidate work on one of the biggest, global Havas clients. With a long-standing relationship, we have built an amazing level of trust and understanding, as we continue to deliver fresh and innovative thinking in the fast-evolving, ‘mobility’ sector. Within Havas Media Group, our support of Converged for our client is exemplary and often held up as best practice.

To maintain and build on this great track record, we are looking for a Research Executive to join us in the global (London) hub, working specifically with the Strategy Partner across all three brands for this global automotive client. Although the three brands are very independent and require the utmost sensitivity and confidentiality in terms of client handling, the successful candidate will be expected to connect and communicate internally with fellow team members, finding the right forums and channels to sensitively share relevant intelligence and insight whenever possible.

As the Research Executive, the candidate will be naturally inquisitive, with a passion for culture, technology, innovation… and humans! They will have a high degree of logical ability, able to access, understand and articulate the meaning of data and research methodically and with clarity.

And importantly, they will have a mindset that never rests around uncovering new, interesting insights that could lead to meaningful media ideas for our clients. Automotive experience is useful but is not a must-have.

Our ideal Research Executive candidate will have worked in an insight/intelligence/research role for at least 1-2 years, within which time, strong organization, creative thinking and confident presentation skills should come as standard.

We want you to make a meaningful difference to our clients businesses, the agency, the team and of course your own career story while at Havas. As such, we are committed to helping you achieve this through tailored training and active mentoring from our client and wider Havas team colleagues across the world.

Role Responsibilities

• Supporting central client relationships It is of critical importance that the Havas Hub team has strong, trust-based relationships with key client stakeholders. The intelligence and strategy team, within the overall client servicing unit, is often core to client requests, readily available to help supply critical audience and media detail with speed and detail.
• Intelligence gathering and analysis The core of the role is supporting the Strategy Partner (and others), taking command quickly of the key intelligence and insight tools that we utilize to shape clear, strongly reasoned and evidenced responses for launches/campaigns. Whilst naturally the Senior Research Executive will be fully conversant with standard agency tools such as TGI, GWI and YouGov, we would expect a more inquisitive approach to intelligence gathering and synthesis that embraces other sources such as Google Trends, Social Listening, following key commentators across socials, trend sources etc.
• Internal champion for our research/intelligence tools Internally, for our Havas team members, you will be the leader in not only using and applying our key tools, but also democratizing their usage. Working with the Strategy Partner, the Senior Research Executive will help create compelling, internal training programmes to upskill all team members, whilst remaining the go-to for expertise.
• Contributing to thought leadership To keep us front of mind and continually challenging the status quo, together with the global team in London and other Hubs (e.g. European team in Frankfurt), we create a wealth of useful content such as competitive reports, market POVs, newsletters, new media opportunities, trend reports. The Senior Research Executive will play an important role in the delivery of these key client experience elements.

Behaviours & Skills

• Perspective – Ability to identify the problem before rushing straight to ‘an answer’. To have a strong, informed and intuitive point of view quickly. Contribute to thought leadership etc with thoughts and ideas that are ‘theirs’ – we don’t want corporate reps, we want interesting people!
• Responsibility – A ‘grown up’ with passion for the work over ownership of it. You will have a can-do attitude and be able to get on with different types of people. Being calm under pressure is vital.
• Collaboration – The role will suit a collaborator not a lone thinker – someone who can connect with the team around them, motivate this team around the task and help deliver excellent all round solutions.
• Empathy – To display empathy with the public, culture and our brands – it is our job to be the ‘consumer in the room’ and to respect and look after their views versus brand promises.
• Good writing and story-telling skills – Can develop a thread or thought in a body of work, how we deliver thinking in a clear, provocative but positive way is central to our raison d’etre.
• Strong analytical skills – Comfortable working with data, from pivot table and Excel formulas to using dashboards and effectively extract necessary information to write insightful presentations.
• Curiosity – A lateral thinker, spotting creative solutions and unconstrained by rigid media siloes. Restlessness and a healthy degree of constructive cynicism – our industry is in constant beta test as technology and consumers evolve, strategy leads need to help identify new opportunities.
• Presence – Genuine, honest, open but that can bring gravitas, energy and personality to a room – a person that people can trust and believe in and be inspired by. A team player, not a lone player, inspiring but open and embracing.
• Knowledge – Experienced in the world of communications planning – understanding the world in which we operate as a media agency and the competitive media landscape we sit within.
• Excellence – Track record as a self-reliant player who can be trusted to deliver to a high standard, simply, comprehensively and within deadlines and showing organizational ability, balance big picture with eye for detail and ability to ensure the team ticks all the boxes.

Contract Type

Permanent

Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.