Global Marketing Manager: Lead Campaigns & Growth

Technogym; Bracknell; On-site; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Annual bonus

On-site showroom

Private Medical Insurance

Pension and Life Assurance

25 days annual leave

Job summary

Technogym in the United Kingdom is seeking a Marketing Manager to localise and execute a globally defined strategy, aligning with the Marketing Director to tailor activities for the local market, and using data insights to maximise effect. You’ll ensure all marketing initiatives support sales objectives and oversee campaigns, events, and communications for brand growth.

The role requires 6+ years in multinational environments, a Marketing degree, and strong leadership.

Qualifications

• 6+ years’ experience in similar roles and in fast-paced multinational environments.
• Degree in Marketing, Communication, Business Administration, or related field.
• Ability to think and act strategically and drive the organisation toward strategy execution.
• Experience in brand positioning and identity development.
• Strong leadership and team management skills, inspiring coworkers, and customers.
• Expertise in marketing strategies, lead generation techniques, and project management.
• Excellent communication, presentation, and interpersonal skills, fluent in English both written and spoken.
• Proficiency in market analysis, customer insights acquisition, and interpreting data and metrics to inform strategies.
• Experience in managing cross-functional projects and collaborating with product, sales, and other departments to achieve business objectives.

Responsibilities

• Define and lead the segment go-to-market strategy and activity in line with the HQ strategy, considering industry evolution and corporate strategy.
• Work alongside Sales Directors designing plans integrated marketing plans that effectively drive leads, orders, and sales for the segment.
• Oversee, organise and manage Go To Market marketing activities to ensure brand consistency and results
• Develop the marketing plan with the correct mix of campaigns, initiatives, and events to achieve targets for brand awareness, leads, revenues, margins, and profitability
• Oversee the implementation of sell-in and sell-out tools (events, email campaigns, web marketing, etc.), ensuring measurable impact on sales KPIs
• Bring ideas, collaboration, energy with a strong focus on execution
• Execute the segment marketing plan, in accordance with feedback of sales director and marketing director
• Organise and manage local marketing events (trade shows, exhibitions, seminars, etc.) coordinating all local suppliers involved
• Develop and deploy all sell-in and sell-out tools (events, mailings, web marketing) to generate leads, orders and sales in accordance with the Segment Sales strategy
• Provide marketing cost reporting and analysis to monitor marketing activities, ROIs and sales targets of the different lines of business.
• Support the Inside Sales team in maximising the database by developing lead-driving campaigns able to reach potential new customers as well as maintaining existing customers’ energy, loyalty and interest in Technogym
• Work across the marketing team to provide support for cross segment events and key brand moments
• Manage purchase requisitions and purchase orders for segment relevant acitivities

Skills

Marketing strategy

Lead generation

Project management

Team leadership

Education

Degree in Marketing, Communication, Business Administration

Job description

Technogym in the United Kingdom is seeking a Marketing Manager to localise and execute a globally defined strategy, aligning with the Marketing Director to tailor activities for the local market, and using data insights to maximise effect. You’ll ensure all marketing initiatives support sales objectives and oversee campaigns, events, and communications for brand growth.

The role requires 6+ years in multinational environments, a Marketing degree, and strong leadership.