Global Marketing Leader, Contrast Media Growth

GE HealthCare; Chalfont St Giles; On-site; GBP 120,000 - 180,000; Full time

Job summary

GE HealthCare is seeking a Global Marketing Leader for Contrast Media to own the downstream marketing strategy across geographies, translating segment objectives into an integrated brand and demand framework. You will lead the marketing components of WWPP and LTS, direct market research, and drive global-to-regional execution with a focus on consistency and local relevance.

The role covers brand positioning, lifecycle management, new product launch readiness, and a digital-first, omni-channel

Qualifications

• Own global downstream marketing strategy for contrast media across geographies.
• Lead marketing components of WWPP and LTS for Contrast Media.
• Own brand positioning, segmentation, messaging; approve regional adaptations.
• Provide inputs into strategy reviews; market sizing and investment planning.
• Own global defense strategy: value articulation, share retention, pricing and tender positioning.
• Build evidence-to-message chain: patient safety, dose, workflow efficiency, supply reliability.
• Lead lifecycle management: indication expansion, packaging, delivery-system innovation.
• Own global launch readiness for new contrast agents; prepare market ahead of approval.
• Collaborate with upstream marketing for disease education, payer pathways, and advocacy.
• Equip commercial teams with knowledge and tools for launch.
• Shift to digital-first, omni-channel model; own channel strategy and journeys.
• Own martech platform strategy: CRM, content mgmt, personalization.
• Standardize campaigns: campaign-in-a-box, content libraries, templates.
• Establish global KPI system and ROI dashboards.
• Deploy AI across content, localization, segmentation, next-best-action.

Responsibilities

• Own global downstream marketing strategy for contrast media across geographies, translating objectives into integrated brand and demand generation.
• Lead WWPP and LTS marketing components, directing global market research and competitive intelligence with regional voice.
• Own brand positioning, segmentation, targeting and messaging architecture; ensure global consistency.
• Provide inputs into strategy reviews, market sizing, forecasting and investment planning.
• Own global defense strategy against generic/low-cost competition; manage price/tender positioning.
• Build evidence-to-message chain for premium value: safety, dose, workflow, reliability, sustainability.
• Lead lifecycle management including indication expansion and portfolio rationalization.
• Own global launch readiness for new contrast agents; partner on pre-launch market shaping.
• Equip commercial teams with knowledge, materials and tools for launch and create repeatable launch capability.
• Shift business model to digital-first, omni-channel model; manage channel strategy and customer journey.

Job description

GE HealthCare is seeking a Global Marketing Leader for Contrast Media to own the downstream marketing strategy across geographies, translating segment objectives into an integrated brand and demand framework. You will lead the marketing components of WWPP and LTS, direct market research, and drive global-to-regional execution with a focus on consistency and local relevance.

The role covers brand positioning, lifecycle management, new product launch readiness, and a digital-first, omni-channel