Global Marketing Director

Mayborn Group Limited; Newcastle upon Tyne; Hybrid; GBP 90,000 - 120,000; Full time

Job summary

A leading consumer goods company is seeking a Global Marketing Director to spearhead brand building and digital transformation. In this pivotal role, you will lead brand strategy, community engagement, and drive commercial performance for a well-known UK baby brand. Your expertise in consumer brand management and digital marketing will be essential in creating emotional connections with parents worldwide. The position requires strong leadership skills and a proven ability to navigate complex global markets, with an emphasis on social commerce and sustainable practices.

Qualifications

• Proven senior leadership experience in consumer brand management.
• Successful track record in building high-performing marketing teams.
• Extensive experience in digital-first strategies and social commerce.

Responsibilities

• Own and evolve global brand strategy across markets.
• Lead brand building through content and storytelling.
• Define digital-first marketing strategy emphasizing social platforms.

Skills

Consumer brand management

Leadership

Digital marketing

Social commerce

Community engagement

Job description

Global Marketing Director

Location: Based in UK with quarterly international travel to the US (primarily) and Australia with occasional travel to other global markets.

Contract: Permanent

Role purpose:

We are seeking an accomplished Global Marketing Director to lead brand building, digital transformation and consumer engagement for one of the UK’s most iconic baby brands. Reporting to the CEO, this is a senior, globally scoped leadership role with clear accountability for building brand equity, driving growth and creating meaningful, lifelong relationships with parents.

Brand building is central to this role. The successful candidate will bring deep consumer brand management experience, ideally within family, lifestyle or adjacent FMCG categories, and a proven ability to create emotionally resonant brands that drive commercial performance across international markets.

As our marketing strategy transitions to a digital-first, social commerce–led model, this role will lead the evolution of how we engage, convert and retain consumers across owned, earned and paid channels. Candidates should demonstrate strong expertise in digital, social, content, CRM and e-commerce, and be able to clearly articulate how they have delivered growth through these capabilities.

This role has a clearly defined remit that goes beyond the title. The Global Marketing Director is responsible for leading global brand strategy, content and storytelling, social media, innovation pipeline input, insights and analytics, community and consumer services, and ESG communications, ensuring a single, connected and consumer-first approach worldwide.

Key responsibilities:

• Own and evolve the global brand strategy, positioning and narrative, ensuring consistent, compelling execution across all markets.
• Lead global brand building through world-class content, campaigns and storytelling that create emotional connection and long-term loyalty with parents.
• Define and deliver a digital-first marketing strategy, with a strong emphasis on social platforms, performance marketing, CRM, community engagement and social commerce.
• Partner with Category/Product, Commercial/Regional teams to shape consumer-led propositions, support innovation, and drive demand generation across DTC and retail channels.
• Lead global content creation, media strategy, PR, influencer and community management, ensuring measurable impact and ROI.
• Oversee consumer services and community engagement, ensuring parents have a voice and receive meaningful support that drives advocacy, CSAT and lifetime value.
• Integrate sustainability and ESG priorities into brand and marketing communications in an authentic, parent-relevant way.
• Build and lead a high-performing global marketing organisation, developing future-ready digital, strategic and creative capability, and managing agencies and budgets with strong financial discipline.

Experience & capabilities:

• Proven senior leadership experience building and growing scaled consumer brands, ideally within family, lifestyle or broader FMCG categories, with clear accountability for brand equity and commercial performance.
• Inspirational people leader with experience building, developing and restructuring high-performing, future-ready marketing teams, with particular strength in digital, strategic and creative capability.
• Demonstrated success developing brands that resonate strongly with modern, digitally native consumers, through culturally relevant storytelling, community building and purpose-led engagement.
• Extensive experience leading digital-first and social commerce strategies, including social platforms, influencer ecosystems, content-led conversion, CRM and e-commerce, with clear evidence of driving growth across engagement, acquisition and sales metrics.
• Strong understanding of how younger parent and pre-parent audiences discover, evaluate and build trust with brands, and the ability to translate those behaviours into effective brand, content and media strategies.
• Track record of evolving heritage or established brands to remain relevant, contemporary and competitive with new generations of consumers, while protecting long-term brand equity.
• Experience working across complex, international organisations, balancing global brand consistency with regional market needs, particularly across the UK, North America and ANZ (additional international exposure advantageous).
• Commercially astute marketer with a strong ROI mindset, experienced in owning and optimising significant global marketing and A&P budgets.
• Data-driven and insight-led, with the ability to use consumer data, analytics and market intelligence to inform strategy, prioritisation and investment decisions.
• Collaborative leader with the credibility to partner at a Senior level, influencing decisions and driving alignment around consumer-led growth.

If this sounds like an exciting opportunity for you, please apply online. Any queries can be directed to James Davison at [e-mail] or Luke Argent at [e-mail]