Global Head of CRM

Yolo Group; Greater London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading gaming company in Greater London is seeking an experienced CRM Manager to develop and execute their global CRM strategy. The ideal candidate will lead a dynamic team, optimizing customer journeys through advanced segmentation and marketing automation. With at least 6 years of CRM experience, including a background in online gaming, this role requires strong strategic and analytical skills. Join this fast-paced environment and drive innovative CRM initiatives that enhance customer experiences.

Qualifications

• 6+ years of extensive CRM experience, especially in the online gaming industry.
• At least 3 years in a leadership role managing teams in a global environment.
• Strong strategic mindset with expertise in CRM strategy and customer lifecycle management.
• Hands-on experience with major CRM platforms and marketing automation tools.
• Excellent communication and presentation skills.

Responsibilities

• Develop and execute the global CRM strategy aligned with business goals.
• Lead and manage the CRM team for effective campaign execution.
• Optimize the customer journey through segmentation and personalization.
• Collaborate with cross-functional teams to enhance customer experiences.
• Analyze data and KPIs to drive CRM performance and innovation.

Skills

CRM Strategy Development

Team Management

Data Analysis

Marketing Automation

Customer Segmentation

Stakeholder Management

Education

Bachelor's degree in relevant field

Tools

CRM platforms

Marketing Automation Tools

Data Analytics Tools

Job description

Your day-to-day

• Develop and execute the global CRM strategy, defining objectives, managing the budget, and ensuring alignment with overall business goals
• Lead, mentor, and manage the CRM team, ensuring the effective planning, execution, and data-driven analysis of all campaigns
• Oversee the optimization of the customer journey through advanced segmentation, personalization, and marketing automation strategies
• Own the global CRM calendar and collaborate closely with cross-functional teams (e.g., Marketing, Product, BI) to deliver seamless customer experiences
• Drive CRM performance by owning all relevant KPIs, analyzing data to derive actionable insights, and implementing continuous testing and optimization
• Ensure compliance with global data protection regulations while driving innovation through the implementation of new technologies and AI-driven solutions

Your background and mindset

• 6+ years of extensive CRM experience, including time spent within the online gaming industry, and a preferred Bachelor's degree
• At least 3 years in a leadership role with proven experience managing teams in a global or multi-market business environment
• Demonstrates a strong strategic mindset with deep expertise in CRM strategy, customer lifecycle management, segmentation, and personalization
• Extensive hands-on experience with major CRM platforms, marketing automation tools, and data analytics
• Excellent communication, presentation, and stakeholder management skills, with a highly collaborative approach to working cross-functionally
• Thrives in a fast-paced, dynamic environment; an understanding of cryptocurrency customer behaviour is considered a plus

Please note, we don't offer a relocation support for this position!