Global Growth Content Marketing Lead

Airwallex; Greater London; On-site; GBP 70,000 - 110,000; Full time

Job summary

Airwallex is seeking a hands-on Growth Content Marketing Lead to own and scale our global demand-gen content engine from London. You will partner with Growth, Product Marketing, SEO, and Lifecycle teams to drive qualified demand, pipeline, and revenue through strategic content programs.

The role emphasizes writing and editing SEO-focused content—pillar pages, ebooks, guides, and one-pagers— translating complex product concepts into compelling, conversion-focused narratives.

Qualifications

• 6+ years of growth content marketing or SEO-led roles at a high-growth B2B technology company.
• Proven track record driving traffic, MQLs, and pipeline from content.
• Exceptional writing and editing skills, with the ability to explain technical products clearly.
• Strong understanding of SEO fundamentals: keyword intent, on-page optimization, internal linking, and content clustering.
• A data-driven mindset with ability to analyze content performance and optimize results.
• Experience partnering cross-functionally with Product Marketing, Product, SEO, Performance, and Lifecycle teams.
• Comfort working in a fast-paced, global environment and communicating progress and impact to key stakeholders.
• Experience managing freelancers or agencies and holding them to a high bar for quality and performance.
• Familiarity with CMS, SEO, analytics, and experimentation tools (Webflow/WordPress, GSC, GA4, Ahrefs).

Responsibilities

• Own and scale growth and demand gen content engine globally.
• Collaborate with Product Marketing and Product to translate launches, features, APIs, and workflows into content.
• Write, edit, and ship high-impact content including SEO pillar pages, ebooks, whitepapers, and long-form guides.
• Partner with SEO and Performance Marketing to align content with keyword intent and funnel stages.
• Use insights to improve ICP targeting, segmentation, messaging, and content distribution strategies.
• Be measurement-driven and iterate to optimize traffic quality and pipeline impact.
• Maintain high quality and technical accuracy while scaling content.
• Build a structured experimentation mindset to scale what works.

Skills

Growth content

SEO content

Writing & editing

Cross-functional collaboration

Data-driven

Freelancer management

Tools

Webflow/WordPress

GSC

GA4

Ahrefs

Job description

Airwallex is seeking a hands-on Growth Content Marketing Lead to own and scale our global demand-gen content engine from London. You will partner with Growth, Product Marketing, SEO, and Lifecycle teams to drive qualified demand, pipeline, and revenue through strategic content programs.

The role emphasizes writing and editing SEO-focused content—pillar pages, ebooks, guides, and one-pagers— translating complex product concepts into compelling, conversion-focused narratives.