Global Events Marketing Director - Hybrid, ROI-Driven Growth

Lipton Media; City Of London; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

A leading membership association in the UK is seeking a Marketing Director to lead their marketing function. This role involves developing strategies for high-profile events and enhancing member engagement. The ideal candidate will have 5+ years in large-scale event marketing, robust experience with CRM platforms, and strong leadership skills. You will oversee budgets, manage a team, and contribute to the organisation's growth through strategic marketing initiatives. This position offers a hybrid work environment.

Qualifications

• 5+ years experience in managing large-scale event marketing for trade shows, summits, or conferences.
• Proven track record of P&L ownership and delivering measurable ROI.
• Experience with CRM platforms, including workflow automation.
• Outstanding communication and interpersonal skills.
• Knowledge of digital marketing tools including PPC and SEO.

Responsibilities

• Develop and execute a comprehensive marketing strategy aligned with organisational goals.
• Oversee marketing budgets, define KPIs and track campaign performance.
• Support the Head of Event Marketing to drive delegate acquisition.
• Manage website enhancements to improve UX and performance.
• Direct and mentor a team of four marketing professionals.

Skills

Event marketing management

P&L ownership

CRM expertise

Project management

KPI setting

Communication skills

Stakeholder management

Digital marketing knowledge

Tools

HubSpot

Job description

A leading membership association in the UK is seeking a Marketing Director to lead their marketing function. This role involves developing strategies for high-profile events and enhancing member engagement. The ideal candidate will have 5+ years in large-scale event marketing, robust experience with CRM platforms, and strong leadership skills. You will oversee budgets, manage a team, and contribute to the organisation's growth through strategic marketing initiatives. This position offers a hybrid work environment.