Global CRM Director: Strategy, Personalization & Growth

Propel London; Greater London; On-site; GBP 80,000 - 100,000; Full time

Job summary

A leading marketing agency is seeking a Head of CRM to drive the CRM Transformation programme across 80 international locations. The successful candidate will lead CRM initiatives aimed at enhancing customer acquisition, retention, and personalisation. With a minimum of 5 years of CRM marketing experience, they will develop integrated marketing strategies and leverage data-driven insights. This position is crucial for driving growth and ensuring successful implementation of the global CRM platform.

Qualifications

• Minimum 5 years of proven execution in CRM marketing initiatives.
• Experience in developing integrated marketing strategies.
• Ability to implement data-led marketing techniques.

Responsibilities

• Ownership of customer journey strategy and CRM rollout across international locations.
• Lead CRM marketing initiatives to optimise acquisition and retention.
• Support the rollout of global CRM platform across all 5 continents.

Job description

A leading marketing agency is seeking a Head of CRM to drive the CRM Transformation programme across 80 international locations. The successful candidate will lead CRM initiatives aimed at enhancing customer acquisition, retention, and personalisation. With a minimum of 5 years of CRM marketing experience, they will develop integrated marketing strategies and leverage data-driven insights. This position is crucial for driving growth and ensuring successful implementation of the global CRM platform.