Global CRM & Customer Marketing Lead

Burberry; Greater London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A global fashion brand in Greater London is seeking a Global Customer Marketing Manager to lead customer outreach and engagement strategies. This role focuses on planning, targeting, and performance optimisation, ensuring a high-impact customer experience. Candidates should have a strong marketing background, ideally within luxury or retail, along with excellent communication and analytical skills. This position offers the chance to significantly influence the brand's customer interactions and campaigns.

Qualifications

• Solid customer marketing or digital marketing background in a fashion/luxury/retail brand.
• Experience managing complex calendars and multiple stakeholders.
• Confident in interpreting data for optimization strategies.

Responsibilities

• Own global planning for customer outreach through email and messaging.
• Drive targeting and segmentation strategy for outreach initiatives.
• Oversee email activities with a focus on optimisation and performance reporting.

Skills

Customer marketing background

CRM understanding

Strong communication skills

Problem-solving skills

Job description

A global fashion brand in Greater London is seeking a Global Customer Marketing Manager to lead customer outreach and engagement strategies. This role focuses on planning, targeting, and performance optimisation, ensuring a high-impact customer experience. Candidates should have a strong marketing background, ideally within luxury or retail, along with excellent communication and analytical skills. This position offers the chance to significantly influence the brand's customer interactions and campaigns.