Global Community Lead: Hybrid Growth & Activation

FitFlop; Greater London; Hybrid; GBP 42,000 - 60,000; Full time

Benefits offered by this job

Product Allowance

Hybrid and flexible working hours

Summer Fridays (6 ½ days in July and 8

A day off for your Birthday

25 days holiday + Bank Holidays

Work from anywhere for 2 weeks

WorkPlace Nursery (salary sacrifice)

Wellbeing Program – Retail Trust, Sant

Career development allowance (Personal

Private health care and/or dental care

Socials organised by Wellbeing andFeel

Job summary

FitFlop is seeking a Community Manager to lead day-to-day growth and activation of the brand community across UK, Germany and US markets, translating global direction into local programmes.

You’ll collaborate with Social, Creative, CRM, Growth and local market teams to connect community activity with brand stories and commercial priorities, building meaningful relationships and advocacy.

Qualifications

• Experience in community, advocacy, social, experiential or audience engagement within a consumer-facing brand or organisation.

Responsibilities

• Lead the day-to-day community plan across priority owned markets, building engagement, participation and advocacy around FitFlop.
• Develop global programmes and moments that encourage customers and fans to contribute, connect, share and become more active participants in the brand.
• Build meaningful ongoing relationships with highly engaged members of the FitFlop community.
• Identify relevant local, cultural and consumer opportunities that can grow participation and strengthen community connection.
• Help evolve FitFlop from audience engagement towards deeper, ongoing community relationships.
• Translate global brand, product and seasonal priorities into locally relevant community activity and experiences.
• Work closely with local market teams and external partners to develop grassroots programmes, events and community opportunities where relevant.
• Connect community activity with FitFlop’s owned e-commerce business, creating relevant participation around launches, product and commercial moments.
• Support the local activation of wider advocacy programmes while retaining a clear focus on the broader consumer community.
• Lead the approach to day-to-day community engagement, moderation and participation across relevant owned and social environments, working within the channel priorities set with the Social Media Manager.
• Identify, encourage and amplify strong community stories, recommendations and user-generated content.
• Manage permissions and moderation for community-originated UGC working with Creative and Social teams to ensure strong content can be used effectively.
• Identify highly engaged community members who could develop into stronger advocates or partnership opportunities, connecting them into wider brand or advocacy programmes where appropriate.
• Monitor sentiment, conversation and emerging community needs, identifying both opportunities and issues early.
• Act as a strong voice for the community within the wider Brand organisation, bringing relevant feedback, behaviour, interests and cultural signals into planning.
• Work seamlessly with the Social Media Manager to connect social audience growth with deeper community participation and relationships.
• Partner with CRM & Insight to connect community behaviour into wider audience understanding and loyalty activity, while CRM retains ownership of lifecycle and loyalty programmes.
• Work closely with Social Content and Creative teams to turn community stories, UGC and participation into relevant content.
• Connect Community activity with Growth, Digital, e-commerce and local market priorities, rather than operating as a standalone programme.

Skills

Community management

Advocacy

Social media

Relationship building

Content moderation

Event programming

Job description

FitFlop is seeking a Community Manager to lead day-to-day growth and activation of the brand community across UK, Germany and US markets, translating global direction into local programmes.

You’ll collaborate with Social, Creative, CRM, Growth and local market teams to connect community activity with brand stories and commercial priorities, building meaningful relationships and advocacy.