Global Brand Manager, Gin Mare

Brown-Forman; City Of London; Hybrid; GBP 70,000 - 90,000; Full time

Job summary

A premium spirits company is seeking a brand leader for Gin Mare to oversee global strategy and financial performance. This role involves managing campaigns, product launches, and brand advocacy. Ideal candidates will have 8+ years of experience in integrated communications and the ability to influence international teams. The position offers a hybrid work model with four days in the office and one from home.

Benefits

Premium benefits

Equitable pay structures

Opportunities for personal and professional growth

Qualifications

• Minimum of 8 years experience in holistic communications strategies.
• Ability to manage complex global campaigns with creative agency partners.
• Demonstrated influence over international teams and execution.

Responsibilities

• Own the brand's financial trajectory and global strategy.
• Direct global communications strategy and campaign management.
• Lead product launches and brand advocacy.

Skills

Integrated communications strategies

Creative agency management

Global marketing

Competitive analysis

Job description

Overview

CURRENT EMPLOYEES, CONSULTANTS, AND AGENCY PARTNERS: If you currently work for Brown-Forman, please apply by clicking the Careers icon on the Workday portal.

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Quote from Hiring Manager

This is a cornerstone role demanding a brand leader to unify strategy, activations, and communications. You will own Gin Mare's global trajectory, accelerating growth in key international markets, and making the brand the iconic, famous symbol of the sophisticated Mediterranean lifestyle.

Meaningful Work From Day One

You will define Gin Mare's global strategy and brand architecture, managing the central marketing budget and overseeing P&L performance. This role focuses on providing to local markets strategic guidance and toolkits, driving global performance measurement, and directing the Global Brand Ambassador and key agency partners for consistent brand execution.

The working style for this role is 4 days a week out of our modern office in Fitzrovia in central London with Fridays working from home. The closing date to apply for this role is the 2nd of November at 6pm.

What You Can Expect

• Own the brand's financial trajectory and global strategy, partnering with finance on pricing, resource allocation, and profitable growth targets.
• Direct the end-to-end global communications strategy, focusing on earned media and disruptive, culture-first ideas that build brand desire.
• Manage the Global Brand Ambassador and the brand advocacy agenda
• Lead the strategic development and commercial launch planning for all new product innovations and brand extensions.
• Manage all external creative, PR, and media agencies to deliver integrated, distinctive, and measurable campaigns.
• Set global execution standards for conversion channels, specializing in best-in-class Off Trade tools, On-Trade advocacy and e-commerce visibility.
• Act as the primary strategic partner to regional and commercial teams, driving alignment and ensuring single-minded execution of the global strategy.
• Drive advanced competitive analysis and consumer insights to fuel strategic decisions and measure brand penetration and equity.

What You Bring to the Table

• Minimum of 8 years experience in developing and implementing holistic, integrated communications and channel execution strategies.
• Experience managing creative and media agency partners to deliver complex earned-media first global campaigns.
• Demonstrated ability to influence diverse international teams and drive execution across multiple markets.

What Makes You Unique

• Experience managing a luxury or ultra-premium brand with a focus on non-traditional, earned media-led growth - preferably in both local and global marketing toles
• Proven ability to deliver marketing that drives penetration and brand fame, not just awareness.

Who We Are

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

What We Offer

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

#LI #ginmare

Requisition Type: Employee

Management Level: Leader

Global Job Level: L3

Number of Openings Available: 1