Global Brand Manager (Communication Lead), Diplomatico

Brown-Forman; City Of London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A premium spirits company is seeking a leader for their global communications strategy. The role requires at least 6 years of experience in developing integrated marketing strategies and managing external agencies. You will drive brand reputation and cultural relevance through holistic communication initiatives. This position is based in central London with a hybrid working model.

Benefits

Equitable pay structure

Premium employee benefits

Collaborative work environment

Qualifications

• Minimum of 6 years experience in global communications or marketing.
• Proven ability to lead and manage external agencies.
• Strong understanding of the digital media landscape.

Responsibilities

• Lead development and execution of global communications strategy.
• Manage all external agencies and drive integrated marketing campaigns.
• Oversee performance measurement and optimization of communications initiatives.

Skills

Global communications strategy

Integrated marketing strategies

Agency management

Content creation

Analytical skills

Relationship building

Job description

Quote from Hiring Manager

This is a pivotal role where you will elevate the global presence and narrative of Diplomatico, a leading super-premium rum from Venezuela. You will create culturally relevant, earned-media-first campaigns. You'll be instrumental in shaping how the world perceives our brand, driving integrated communications that reinforce our heritage and craftsmanship across every global touchpoint.

Meaningful Work From Day One

You will orchestrate Diplomático's holistic global communications strategy, focusing on building brand fame and cultural relevance to drive desirability. This strategic role is responsible for translating the brand's heritage into a modern, compelling narrative that cuts through the noise and reinforces our brand positioning.

This working style for this role is 4 days a week out of our modern office in Fitzrovia in central London with Fridays working from home. The closing date to apply for this role is the 2nd of November at 6pm.

What You Can Expect

• Leads the development and execution of the global communications strategy and integrated media plans.

• Serves as the primary global contact and strategic leader for all external agencies (PR, media, creative, digital, influencer).

• Spearheads the global planning, execution, and optimization of integrated marketing campaigns across diverse channels.

• Provides visionary guidance for the global adaptation and creation of all advertising creative and content strategies.

• Oversees the performance measurement and analysis of all global communications initiatives, driving continuous optimization.

• Manages Diplomatico's global brand reputation, including the development of strategic crisis communications plans.

• Fosters seamless cross-functional collaboration with market teams, product development, insights and sales to support business growth.

• Manages the dedicated global communications budget, ensuring efficient resource allocation to maximize impact.

• Champions Diplomatico's distinct brand voice and ensures strict adherence to brand guidelines and legal compliance.

What You Bring to the Table

• Minimum of 6 years experience in developing and implementing holistic, integrated global communications or marketing strategies.

• Proven ability to lead and manage multiple external agencies and drive integrated execution.

• Deep and current understanding of the evolving global media landscape, specifically how to leverage digital and influencer channels to generate cultural momentum.

• Demonstrated experience in crafting compelling narratives and guiding premium content creation for a global consumer audience.

• Strong analytical skills to interpret complex communication data and drive measurable performance optimization.

• Demonstrated ability to build and maintain effective working relationships and influence diverse global teams and senior stakeholders.

What Makes You Unique

• Experience with luxury goods or luxury wine and spirits - either in agency or on the brand side.

• Experience leading communications for a brand that achieved outsized growth through disruptive, non-traditional marketing.

• Demonstrated ability to adapt communication strategies to diverse cultural contexts and market nuances on a global scale.

Who We Are

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

What We Offer

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

#LI #diplomatico

Requisition Type:

Employee

Management Level:

Leader

Global Job Level:

L3

Number of Openings Available:

1