Global Brand Director

Medik8; Elstree; Hybrid; GBP 120,000 - 130,000; Full time

Job summary

A leading skincare brand is seeking a Global Brand Director to enhance its brand presence. You will develop and execute the global brand strategy, leading a diverse team of up to 20. Responsibilities include managing brand campaigns, overseeing PR and social strategies, and ensuring brand alignment across all markets. Ideal candidates will have experience in premium consumer brands, a strong commercial mindset, and exceptional leadership skills. This role offers a hybrid working model and a competitive salary.

Benefits

25 days holiday + bank holidays

Flexible & Hybrid working

Private Medical Insurance + Mental Health support

Employee Assistance Program (EAP)

Annual Performance Bonus

75% discount + Annual Product Allowance

Flexible Career opportunities

Up-skilling support + regular Lunch & Learns

2 Volunteering days per year

Matched Charitable Giving Scheme

Qualifications

• Experience in premium consumer brands, preferably in beauty or lifestyle.
• Leadership of large, creative, cross-functional teams.
• Global market experience is desirable.

Responsibilities

• Lead global brand strategy and architecture.
• Oversee development of global marketing campaigns.
• Shape and enhance PR and social media strategies.

Skills

Proven experience in a senior brand leadership role

Deep understanding of marketing levers across channels

Exceptional communication and storytelling skills

Strategic thinking and commercial mindset

Education

Bachelor's degree or equivalent

Job description

As Global Brand Director, you will be the strategic brand guardian for Medik8, ensuring every touchpoint reflects our purpose, premium positioning, and innovation‑led heritage. You will lead the holistic brand strategy – from global campaigns and creative execution, to channel, pricing & promotional strategy – driving growth, awareness, consistency, desirability, and advocacy across all markets.

Leading a dynamic team of ~20, including 5 direct reports – Heads of Brand, Head of Creative, and Head of PR & Social – you will orchestrate a high‑performing brand function that delivers on commercial goals and brand equity growth.

Location: Hybrid - Elstree & Borehamwood (3 days on site)
Reports to: Chief Customer Experience Officer
Salary: £120,000-£130,000

Key Responsibilities

Brand Strategy & Leadership

• Own the global brand strategy and architecture, ensuring clarity, consistency, and resonance across all channels and markets.

• Translate brand vision into actionable global and regional plans, campaigns, and assets that support business objectives and long‑term equity.

• Champion and embed the brand purpose, values, and tone of voice across the business and with external partners.

Team Leadership & Development

• Lead, coach, and inspire a cross‑functional brand team of ~20, building a culture of creativity, accountability, and collaboration.

• Guide and support direct and indirect reports: Direct - Brand Leads (2 covering product storytelling & go‑to‑market), Head of Creative (in‑house design & production), and Head of PR & Social (influencer, advocacy, and reputation management). Indirect - Regional Heads of Marketing (x3) and their respective teams and Regional Ecomm Leads (x3), ensuring a strong functional community of practice & expertise/best‑practice sharing.

• Be the global category champion. Leverage and build for data‑driven insights and decision making.

• Ensure brand alignment and collaboration across the wider customer experience, marketing, comms, education, product, digital and commercial teams.

Campaigns, Content & Creative

• Oversee the development and delivery of global brand (product & evergreen) campaigns, from ideation through to execution and performance analysis across full 360 marketing activation channels.

• Drive excellence in content creation, visual identity, and creative storytelling – ensuring everything we create elevates the Medik8 brand.

• Partner closely with the Head of Creative, Digital and Product teams to maintain brand consistency and high creative standards across all assets (Packaging, Marketing, DTC, Employer brand)

Communications & Advocacy

• Shape and oversee the PR, influencer, and social media strategy to build brand awareness, love, and loyalty.

• Act as a senior brand spokesperson where appropriate, building strong relationships with media, influencers, and key partners.

Brand Performance & Governance

• Define and monitor brand KPIs and health metrics; ensure insights inform decision‑making and continuous improvement.

• Safeguard brand integrity and consistency across global markets and touchpoints, managing brand governance and training as needed.

• Leadership of global channel mix, price & promotional strategy to support brand strategy & brand equity.

About You

• Proven experience in a senior brand leadership role within a high‑growth, premium consumer brand – ideally in beauty, skincare, wellness, or lifestyle.

• Global market experience is desirable, with a focus on the US market & Northern Europe as our biggest growth opportunities for the coming 3 years.

• Deep understanding of brand building and marketing levers across multiple channels including social, digital, media, retail, PR, influencer, and experiential.

• Demonstrated success in leading and developing large, creative, and cross‑functional teams with a strong creative eye and premium flair.

• Strategic thinker with a sharp commercial mindset and creative sensibility.

• Exceptional communication, storytelling, and stakeholder management skills.

• Passionate about beauty, innovation, and sustainability – with an innate understanding of the premium skincare consumer.

About us

Founded in 2009 by UK scientists and brothers, Elliot and Daniel Isaacs, we are a British, B Corp™ certified dermatological skincare brand, globally renowned for our age‑defying heroes that deliver results without compromise.

Our mission is simplify the route to great skin through the highest quality, most efficacious and trusted products on the market. All this is underpinned by our pioneering CSA Philosophy® of vitamin C plus sunscreen by day, and vitamin A (retinoids) by night which addresses 90% of anti‑ageing skincare needs to deliver more youthful‑looking skin.

Culture & Benefits

We are fuelled by our commitment to sustainability, quality, efficiency, and an unwavering passion for our customers. Championing solutions‑focused thinking, we possess a purpose‑driven mentality and strive to work with integrity and agility, always. We are collaborative go‑givers; our diverse talents work cross‑functionally and we achieve more together. We are proud to do everything in‑house, challenging the norm and pushing the boundaries of possibility. It’s just who we are!

Some of the perks of being part of the Medik8 team include:

• 25 days holiday + bank holidays
• Flexible & Hybrid working
• Private Medical Insurance + Mental Health support
• Employee Assistance Program (EAP)
• Annual Performance Bonus
• Long Service Awards
• 75% discount + Annual Product Allowance
• Flexible Career opportunities
• Up‑skilling support + regular Lunch & Learns
• 2 Volunteering days per year
• Matched Charitable Giving Scheme

Want to do a little more research before you apply?

Head over to our main careers page to find out more about the team and our values. You can also find out more about us on LinkedIn, Glassdoor & Instagram.

At Medik8, we believe that diversity within our workplace drives innovation. We celebrate multiple backgrounds, cultures, approaches and points of view, and believe that when people feel respected and included, they can truly flourish. We’re committed to advancing equal opportunities and we’re dedicated to building a workforce as diverse as our consumer base, creating a multifaceted, equitable and inclusive culture and allowing all colleagues to bring their whole selves to work. Our DE&I ethos also flows through our recruitment process. Studies have found that minority groupings tend to apply for roles only when they meet 100% of the role requirements, in comparison to non‑minority grouping tend to apply when they meet only 60% of the role requirements (Hewlett Packard ). The requirements listed in our job descriptions are guidelines, not hard and fast rules, so if you think you meet 60+ of the role spec and are passionate, excited & feel like you have the potential to fulfil the rest - then we want to hear from you!