Global B2B Marketing Director — GTM & Storytelling

American Express Global Business Travel; City Of London; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

A leading travel services company seeks a Marketing Director in London to lead strategic marketing narratives and GTM strategies. This high-impact role involves inspiring teams, driving business impact, and emphasizing collaboration in a global setting. Ideal candidates should have significant B2B marketing experience and a creative mindset. The position offers flexible working conditions and various employee benefits.

Benefits

Flexible benefits

Travel perks

Learning opportunities

Inclusion initiatives

Qualifications

• Significant experience leading strategic B2B marketing and storytelling for a global enterprise organization.
• Exceptional ability to turn complex propositions into powerful, human-centered stories.
• Proven experience in developing and executing GTM strategies that deliver measurable business results.

Responsibilities

• Define and lead Amex GBT’s strategic marketing narrative.
• Work closely with the Senior Director, Global Marketing Communication.
• Identify opportunities to build storytelling-led campaigns.

Skills

Strategic B2B marketing

Storytelling

GTM strategy development

Team leadership

Relationship building

Job description

A leading travel services company seeks a Marketing Director in London to lead strategic marketing narratives and GTM strategies. This high-impact role involves inspiring teams, driving business impact, and emphasizing collaboration in a global setting. Ideal candidates should have significant B2B marketing experience and a creative mindset. The position offers flexible working conditions and various employee benefits.