Global Account & Commercial Marketing Manager

Boston Consulting Group; Gloucester; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading consulting firm is seeking an Account & Commercial Marketing Manager to scale their Account Based Marketing program. This role involves designing high-impact ABM campaigns, partnering closely with account teams, and using data to engage decision-makers. Ideal candidates will have 5-7 years of B2B marketing experience, offer strong content development skills, and proficiency in ABM and MarTech tools. This is an 8-month fixed-term contract based in the United Kingdom.

Qualifications

• 5–7 years of experience in B2B marketing managing ABM programs.
• Proven track record designing and launching ABM campaigns.
• Exceptional writing and content development skills.

Responsibilities

• Identify and prioritize key accounts across ABM tiers.
• Promote ABM adoption internally and act as a subject matter expert.
• Track program performance and translate into compelling slides.

Skills

B2B marketing experience

ABM program management

Data orientation

Stakeholder engagement

Content development skills

Education

Bachelor’s degree in marketing or communications

Tools

Marketo

Salesforce

LinkedIn Sales Navigator

Tableau

Job description

Overview

We are looking for a highly collaborative and strategic Account & Commercial Marketing Manager to help scale and evolve BCG's Account Based Marketing program (ABM). This individual will play a central role in designing and delivering high‑impact, cross‑functional ABM programs for our most strategic accounts.

Reporting to the Senior Manager of Account & Commercial Marketing, this role will partner closely with account teams, practice area marketers, regional marketing, and cross‑functional digital experts to bring personalized, insight‑driven campaigns to life. You’ll operate across all stages of the buyer journey—using creativity, data, and technology to engage decision‑makers, accelerate pipeline, and drive measurable impact.

Duration: 8‑month fixed‑term contract. Option to work from Staines‑Upon‑Thames or Bristol.

Responsibilities

• Identify and prioritize key accounts across ABM tiers (1:1, 1:Few, 1:Many) and drive strategic planning for each.
• Promote ABM adoption internally—acting as a trusted partner to the Senior Manager and a subject matter expert to internal stakeholders.
• Facilitate account strategy sessions with account teams, translating insights into actionable campaign plans.
• Track and articulate program performance and ROI narratives and translate them into compelling slides for senior leadership.
• Proactively manage program risks and evolving scope—adapting quickly with a solution‑oriented mindset.
• Lead campaign development and execution: end‑to‑end planning, creative development, and delivery tailored to client contexts and decision‑maker needs.
• Manage onboarding for new accounts—data validation, goal‑setting, campaign strategy, and launch.
• Ideate and implement standout ABM campaigns that resonate with C‑level decision‑makers and drive tangible business outcomes.
• Serve as a quality gatekeeper—ensuring campaign assets are compelling, brand‑aligned, and conversion‑optimized.
• Own measurement and impact—turn marketing data into actionable insights that empower account teams and demonstrate program impact.
• Define and track success metrics across the ABM funnel: engagement, pipeline, velocity, and influenced revenue.
• Partner with the CX Senior Analyst to build client intelligence—translating marketing signals into insights and actions for account teams.
• Collaborate with analytics and operations teams to strengthen attribution models and program impact analysis.
• Lead the ABM tech stack across platforms including Marketo, Demandbase, LinkedIn Sales Navigator, CRM, and Tableau.
• Document scalable processes and best practices to streamline execution and knowledge‑sharing across teams.
• Partner with Enablement, Automation, and Insights teams to pilot new tools and drive innovation.
• Act as a connector across functions—building strong relationships and embedding ABM best practices across the organization.

Qualifications

• Bachelor’s degree in marketing or communications (preferred).
• 5–7 years of experience in B2B marketing managing ABM programs.
• Proven track record designing and launching ABM campaigns that influence pipeline and revenue.
• Exceptional writing and content development skills—bringing clarity, creativity, and energy to complex topics.
• Experience engaging senior stakeholders and coaching teams through change.
• Strong data and analytics orientation—you don't just report results, you shape the story they tell.
• Familiarity with ABM and MarTech tools (Marketo, Demandbase, Salesforce, LinkedIn Sales Navigator, Tableau, etc.).
• Strategic thinker with strong problem‑solving and storytelling skills.
• Confident communicator who builds trust and alignment across diverse stakeholders.
• Comfortable shifting between high‑level strategy and in‑the‑weeds execution.
• Proactive self‑starter who thrives in fast‑moving, matrixed environments.

About BCG

Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation—enabling organizations to grow, building competitive advantage, and driving bottom‑line impact.