Gifting Marketing Executive

Beiersdorf; Birmingham; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A global skincare company is seeking a Gifting Marketing Executive in Birmingham. In this role, you will develop and evaluate the Gifting portfolio, manage stakeholder relationships, and lead marketing strategies across various channels. Candidates should have a background in marketing, strong analytical skills, and a creative mindset. The position offers a competitive salary, annual bonus, and hybrid working options.

Benefits

Competitive salary

Annual bonus

Defined contribution pension

Private medical & dental insurance

Life assurance

Critical illness

Discounts on products

25 days holiday

Free parking

Qualifications

• Background in Marketing is advantageous.
• Driven and passionate.
• Confident in presenting and coaching.

Responsibilities

• Responsible for Gifting portfolio development and commercial evaluation.
• Manage Gifting range to ensure sales and profit.
• Develop and execute insight-led UK marketing plans.

Skills

Marketing background

Creativity

Data analysis

Relationship management

Job description

Overview

At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin and Elastoplast.

Contract

This is a 12 month contract

Your Tasks

The Gifting Marketing Executive is responsible for the creation, development, and commercial evaluation of the entire Gifting portfolio at the individual pack level, encompassing both Christmas and year-round offerings. This role plays a key part in shaping and delivering the Gifting marketing strategy, supporting execution across PR, digital channels, and in-store communications.

Gift Pack Product Range Development

• Complete development of gifting range for all Gifting occasions to deliver on strategy.
• Owner of the pack concept ensuring it is insight led, managing and developing artwork and design in conjunction with International.
• Giving gift development team clear brief (costs, timings, volumes etc.) to manage completion of packs from creation through to production.
• Completing insight analysis on price points within the market as well as current trends and consumer insights.

Commercial Feasibility Ownership

• Management and delivery of Gifting range ensuring range delivers on sales and profit.

Gifting Marketing Plan

• To support on the development and execution of insight led UK marketing plans.
• To lead in the development and execution of for a total Gifting platform to include, Digital, PR and Instore comms.

Stakeholder Management

• Partnering cross functionally to ensure a collaborative approach to gifting, working closely with the commercial teams ensuring customer and colleague alignment.
• Manage the UK design agency relationship, building a trusted partnership across both Female and Male ranges.

Your Profile

• A background in Marketing is advantageous.
• Driven and passionate.
• Creative with a strong commercial awareness.
• Confident in presenting and coaching.
• Able to analyse data and identify trends and solutions.
• Strong relationship management.

Additional information

At Beiersdorf, we see you as a person – far beyond your title or role. Our goal is to provide the flexibility and support you need for your professional and personal success through our work environment. That is why we have a lot to offer!

• We offer a competitive salary along with an annual bonus (subject to conditions).
• Defined contribution pension
• Private medical & dental insurance
• Life assurance
• Critical illness
• Discounts on products
• Hybrid & flexible working
• 25 days holiday (buy & sell holiday)
• Free parking

We embrace Diversity and Inclusion and are committed to providing equal opportunities to all of our applicants – regardless of race, gender, age, religion and beliefs, sexual orientation & gender identity, disability, cultural, ethnic or national origins.