German Speaking Loyalty Specialist

ABL; City Of London; On-site; GBP 44,000 - 52,000; Full time

Job summary

A global lifestyle brand is searching for a German-speaking Loyalty Specialist to enhance customer experience in Germany and Benelux. You will lead loyalty marketing strategies, collaborate with cross-functional teams, and manage loyalty programmes. The ideal candidate is fluent in English and German with proven experience in similar roles. This position offers a hybrid work model in London with a competitive salary of up to £48,000 per year.

Qualifications

• Fluent in English and German (spoken and written).
• Proven experience in a similar role focusing on loyalty programmes.
• Track record in delivering results through loyalty campaigns.

Responsibilities

• Develop and execute loyalty marketing strategy for Germany and Benelux.
• Conduct market performance analysis for loyalty programmes.
• Manage budget to maximise ROI on loyalty initiatives.

Skills

Fluent in English and German

Cross-functional collaboration

Stakeholder management

CRM or loyalty background

Multi-channel loyalty campaigns

Job description

Job title: German speaking Loyalty Specialist - Germany & Benelux

Job type: Permanent/Full time

Location: London

Working pattern: Hybrid (3 days in the office, 2 days WFH)

Salary: up to £48,000/Year

We’re supporting a world-renowned global lifestyle brand in their search for a German speaking Loyalty Specialist to join their European team, focusing on the Germany and Benelux regions. This is a fantastic opportunity for someone with a strong CRM or loyalty background who is ready to own regional strategy and execution, bringing a customer-first approach to a brand that values both tradition and modern thinking.

About the Role

You’ll play a key role in launching, developing, and executing the loyalty marketing strategy for Germany and Benelux, ensuring customers receive best-in-class experiences across all channels. Reporting to the Loyalty & CRM Lead, you’ll work cross-functionally with European cluster teams, global teams, and local market stakeholders.

Key Responsibilities

• Develop and deliver a regional loyalty marketing plan to drive member acquisition, engagement, value, and retention.
• Define locally relevant member propositions, benefits, and rewards in line with brand equity and market insights.
• Improve the member experience by identifying ways to reduce friction in reward activation and increase active engagement.
• Ensure loyalty communications and activations are integrated into wider cluster marketing and GTM (Go-to-Market) plans.
• Act as an internal ambassador for loyalty in your region - educating stakeholders and sharing market performance updates.
• Lead the rollout of loyalty toolkits, communications, and activations across Retail, Wholesale, E-commerce, and App channels.
• Create playbooks to support loyalty rollout and training in new markets.
• Collaborate with key partners (Marketing, Retail, Franchise, Ecom, App) to align on strategies, planning, and delivery.
• Support planning and execution of promotional and brand moments with loyalty-specific strategies.
• Monitor and manage the loyalty budget to maximise ROI.
• Help evaluate and identify the best partners to support loyalty strategy.
• Use strategic analysis and insights from multiple data sources to support decisions and drive a test-and-learn culture.
• Generate reports, track trends, and benchmark performance to measure progress against loyalty KPIs.
• Analyse performance across CRM touchpoints (Retail, Wholesale, Ecom, App) and translate findings into actionable insight.
• Build insight reports and recommendations for senior stakeholders in a clear, value-driven format.

About You

• Fluent in English and German (spoken and written).
• Proven experience in a similar role that focuses on membership or loyalty programmes.
• A strong track record in delivering results through multi-channel loyalty campaigns.
• Excellent cross-functional collaboration and stakeholder management skills.