General Store Manager

Asda; East Midlands; On-site; GBP 52,000 - 64,000; Full time

Job summary

Asda is seeking a General Store Manager to lead our large-format store operations, including Non-Food, Online and Customer areas. You will maximise availability, minimise waste and shrink, and ensure the Superstore runs safely, efficiently and in full compliance.

You will work with the Operations Manager and department managers to uphold standards, drive productivity, and deliver a consistently excellent customer experience.

Qualifications

• Execution and results orientation with a hands-on approach to delivering tasks correctly first time.
• Understanding of how availability, waste, and shrink affect store performance and how to drive improvements.
• Ability to coach and lead shopfloor teams, building resilience and talent.
• Organised and efficient; prioritises, delegates, and delivers promotional activity on time.
• Collaborative mindset to coordinate across departments for a seamless customer experience.
• Data-driven decision making to guide operational changes and ensure legal compliance.

Responsibilities

• Lead planning strategy and execution of day-to-day store operations across key departments.
• Collaborate with Operations Manager and department managers to drive productivity and consistency.
• Improve delivery flow, stock routines, and compliance to optimise store performance.
• Coach leadership team with empathy, recognise effort, and empower staff to take ownership.

Skills

Execution and results

Commercial awareness

Coaching and Leadership

Organised and efficient

Collaborative

Data-driven

Job description

Job Title

General Store Manager

Location

Employment Type

Contract Type

Permanent

Hours per Week

45

Salary

Competitive salary

Category

Store Management

Closing Date

17 August 2026

As our General Store Manager, you'll lead the planning strategy and execution of our store’s day-to-day operations across key departments - including Non-Food, Online and Customer, to make sure that availability is maximised, waste and shrink are minimised, and our Superstore/Centre runs efficiently, safely and fully compliant.

You'll work closely with your Operations Manager and department managers to deliver consistent standards, drive productivity, and ensure our store is always ready for customers. Whether it's improving delivery flow, stock routines, or compliance, you'll be the driving force behind achieving consistent operational excellence.

As a General Store Manager, you lead with heart as well as results. You build self-esteem by recognising effort, attitude, and growth, creating an environment where people feel valued, trusted, and motivated to step up. You'll listen with empathy, respond with care, and create space for open, respectful conversations on the shop floor and beyond.

You're transparent in your decisions, clearly sharing the "why" and inviting your team to solve challenges together. You support your team without taking over - coaching through questions, encouraging ownership, and celebrating initiative. You believe great stores are built by empowered people and creating a culture of always serving with heart and pride, driving the stores selling agenda with healthy competition across the trading floor by bringing the "Asdaness" to work every day.

What Qualities You'll Need

• Execution and result-focused: You're passionate about getting things done right, first time, every time displaying resilience, focus and passion for the business and holding your managers to account.
• Commercial awareness: You understand how availability, waste, and shrink impact performance—and you know how to improve them, planning the shrink strategy and agenda to be delivered by the team as well as acting on opportunity with clear actions. Ensure POS one best way is followed across the store delivering strong value message for our customers.
• Coaching and Leadership: Coach and support your leadership team on delivering brilliant shopfloor standards and develop our future talent by engaging and coaching your team to constantly improve routine and process whilst creating a culture of serving our customers with personality, heart and pride, and get one more item in every basket.
• Organised and efficient: You thrive in a fast-paced environment and know how to prioritise and delegate effectively to ensure promotional activity is landed to brief and on time by the team.
• Collaborative: You will promote collation between departments to ensure operational excellence and a seamless customer experience is always delivered consistently across the Superstore/centre.
• Data-driven: You use insight to make informed decisions and drive operational improvements, lead the shrink agenda by driving standards and ensure the store remains legal and complaint for customer and colleagues

What You'll Bring

• Experience as General Store Manager or Operations Manager leading diverse teams in a large-format retail environment with energy and pace.
• Strong operational knowledge across food and non-food departments with a track record of achieving consistent operational excellence.
• A track record of improving availability, reducing waste, and managing shrink.
• Proven record of developing large teams and managing change through leadership and building resilience.
• Experience managing complex ER cases and confidence in understanding HR policies and processes.
• Strong organisational skills and exceeding customer service.

Are you ready to take the lead and be driving force behind one of our Superstore/centres?