General Sales Manager

Harrison Scott Associates; West Midlands; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading packaging solutions provider is looking for a General Sales Manager to drive their expansion into the food-to-go packaging market. You will develop sales strategies, lead a dedicated team, and build key client relationships. Ideal candidates will have a strong sales background in print or packaging, particularly in the food-to-go sector, and be motivated to shape the company's growth story. Competitive salary and attractive commission structure offered.

Qualifications

• Proven track record selling packaging into the food-to-go or FMCG market.
• Strong experience in print or packaging sales.
• Ability to lead from the front and drive business growth.

Responsibilities

• Develop and execute a growth strategy focused on food-to-go packaging market.
• Build and nurture strong relationships with clients.
• Lead, coach, and inspire a sales team to exceed targets.

Skills

Strategic sales leadership

Relationship building

Consultative approach

Commercial awareness

Motivating teams

Job description

Salary: £Highly Competitive Basic + Attractive Commission Structure

Are you a dynamic sales leader ready to make your mark in a business that’s redefining what’s possible in print and packaging?

Our client is atrailblazer in high-end print and packaging, celebrated forpushing boundaries, setting industry standards, and turning creative vision into reality. With a heritage built on craftsmanship, innovation, and cutting-edge technology, they’ve become thego-to partner for brands seeking packaging that commands attention and elevates perception.

As they continue to grow, they’ve identified the‘food to go’ sectoras a key opportunity for expansion—and that’s where you come in.

The Opportunity

AsGeneral Sales Manager, you’ll spearhead the business’s strategic move into this exciting and fast-growing market. You’ll be responsible for shaping and executing the sales strategy, leading a small but talented team, and driving revenue growth through new and existing relationships in thefood-to-go packagingspace.

This is a hands‑on leadership role—perfect for someone who combines strategic acumen with a genuine passion for creating standout packaging solutions.

Key Responsibilities

• Develop and execute a growth strategy focused on thefood-to-go packaging market.
• Build and nurture strong relationships with bothnew and existing clients, identifying opportunities to add value and deliver innovative solutions.
• Lead, coach, and inspire asales teamto achieve and exceed targets.
• Collaborate with internal teams acrossdesign, production, and innovationto deliver high‑impact, commercially successful outcomes.
• Monitor market trends, competitor activity, and emerging technologies to ensure the business stays ahead of the curve.

About You

You’ll bring a blend ofstrategic sales leadership and deep sector knowledge, ideally with a proven track record selling packaging into thefood-to-goorFMCGmarket. You thrive on building relationships, spotting opportunities, and inspiring others to deliver excellence.

You’ll also have

• Strong experience inprint or packaging sales, ideally withinfood-to-go or foodservice.
• A consultative approach with a keen eye fordesign, innovation, and premium quality.
• The ability tolead from the front, motivate teams, and drive business growth.
• Commercial awareness and confidence to operate at senior stakeholder level.

Why Join?

This is more than a sales leadership role—it’s a chance toshape the next chapterof an award‑winning company’s growth story. You’ll be joining a business that valuescreativity, collaboration, and continuous improvement, where your ideas and expertise will have real impact.

If you’re ready to combine your commercial flair with a passion for premium packaging, we’d love to hear from you.