General Sales Manager

Murray Group; Plymouth; On-site; GBP 60,000 - 80,000; Full time

Job summary

A premium automotive retailer is seeking a Volkswagen General Sales Manager for their Plymouth location. This role involves leading a high-performing team, executing sales strategies, and ensuring customer satisfaction while upholding brand standards. The ideal candidate is a results-driven leader with experience in premium franchises. The position offers a highly competitive salary, bonuses, and various benefits including a company car and health plan. Join a prestigious brand to shape the future of Volkswagen retailing.

Benefits

Highly competitive salary

Lucrative performance bonus

Company car

Health Cash Plan & Life Insurance

Pension scheme

31 days holiday

Bike to Work Scheme

Exceptional career development

Qualifications

• Proven track record of leading successful franchised sales teams.
• Experience with premium or high-volume franchises preferred.
• Passion for innovation and the future of mobility.

Responsibilities

• Lead and motivate a talented team.
• Drive retail and fleet sales strategies.
• Ensure exceptional customer experience across all touchpoints.
• Oversee showroom presentation and brand compliance.

Skills

Leadership

Commercial acumen

Data analysis

Coaching

Customer-first values

Job description

Volkswagen General Sales Manager

The Best Automotive Leadership Opportunity in Devon!

Lead a Prestigious Brand. Shape a High-Performance Team. Accelerate Your Career.

Are you an exceptional automotive leader ready to take on a flagship role with one of the world’s most iconic brands?

The Murray Group is seeking an inspiring, commercially driven Volkswagen General Sales Manager to take the helm of our high-performing Volkswagen Retailer. This is a rare opportunity to join a premium brand at a pivotal time for the industry — as electrification, digital retailing and evolving customer expectations redefine the landscape.

For the right leader, this is arguably the best GSM role in Devon: a respected brand, an experienced team, strong customer loyalty, premium product, and the autonomy to shape the next chapter of our success.

What You’ll Be Responsible For

In this strategically important role, you will have full responsibility for the performance, culture and results of the Volkswagen Sales Department. This includes:

Leadership & Team Development

• Leading and motivating a talented team
• Coaching, developing and recruiting top-quality sales talent
• Creating a culture of high performance, accountability, and positive customer-focused behaviours
• Delivering regular coaching, one-to-ones and performance development plans

Commercial Strategy & Delivery

• Owning all new and used car sales performance, stock management and profitability
• Creating and executing retail and fleet sales strategies aligned to Volkswagen UK objectives
• Driving finance penetration, product sales and value-added income streams

Digital & Customer Experience Leadership

• Leading an exceptional customer experience journey across all touchpoints — showroom, digital and aftersales handover
• Embedding Volkswagen standards, digital tools and enquiry management processes
• Ensuring enquiry response, follow-up quality and conversion metrics exceed benchmarks
• Personally resolving complex customer issues with professionalism and integrity

Operational Excellence & Brand Standards

• Overseeing showroom presentation, digital listings, marketing activity and brand compliance
• Managing part-exchange processes, online valuations and stock turn performance
• Collaborating closely with Aftersales, Marketing and senior leadership to maximise overall retailer success

This is a role for a leader who wants full responsibility, full visibility — and full opportunity to make a lasting impact.

Who We’re Looking For

We want a high-calibre GSM who brings:

• A proven track record of leading successful franchised sales teams
• Strong commercial acumen and the ability to analyse data and improve KPIs
• A coaching-led leadership style that inspires confidence and belief
• The ability to drive both volume and profit while maintaining customer-first values
• Experience with premium or high-volume franchises (Volkswagen brand experience is an advantage but not essential)
• A passion for innovation, electrification and the future of mobility

If you thrive on challenge, elevate people around you and want to lead a respected team under a prestigious global brand, you will excel here.

What We Offer

This is a senior-level role with excellent rewards, including:

• Highly competitive salary & lucrative performance bonus structure
• Company car
• Health Cash Plan & Life Insurance
• Pension scheme
• 31 days holiday
• Bike to Work Scheme
• Exceptional career development within a major franchised group

A Rare Chance to Lead a Flagship Retailer

This isn’t just another GSM vacancy — it’s an opportunity to take the lead at one of the most successful Volkswagen Retailers in the region and make your mark on a business ready for its next phase of growth.

If you’re an ambitious, high-performing leader ready to elevate your career with a premium brand, apply today and join Murray Group in shaping the future of Volkswagen retailing.

Click the link below to apply.

General Sales Manager