General Sales Manager

Anne Corder Recruitment; Cambridgeshire and Peterborough; On-site; GBP 100,000 - 125,000; Full time

Job summary

A leading recruitment agency is seeking a General Sales Manager for a premium automotive dealership in Cambridgeshire. The successful candidate will lead a high-performing sales team, driving sales objectives and ensuring exceptional customer satisfaction. This role includes competitive salary, bonuses, company car, and opportunities for professional growth. If you are a dynamic leader with a passion for the automotive sector, we encourage you to apply.

Benefits

Competitive salary with excellent bonus structure

Company car

25 days annual leave rising to 28

Discounts across the wider group

Bespoke training and development programmes

On-site parking

Qualifications

• Minimum of 2 years experience managing a sales team within the premium automotive sector.
• Proven track record of exceeding sales objectives.
• Excellent communication skills to influence and motivate.

Responsibilities

• Lead and develop the New Car Sales Manager, Used Car Sales Manager, and other roles.
• Drive performance across all sales KPIs like volume and profitability.
• Implement lead management processes to maximize activity and conversion.

Skills

Sales team management

Commercial acumen

Communication skills

Customer-centric mindset

Strategic thinking

Organisational skills

Problem-solving ability

Resilience

Job description

General Sales Manager

Salary: Competitive + bonus

Hours: Monday Friday (with some weekend work)

Anne Corder Recruitment are delighted to be supporting a leading premium automotive dealership in the search for an experienced General Sales Manager. This is a fantastic opportunity to join a successful, well‑established retail group representing a prestigious car brand. You will lead, inspire and develop a high‑performing sales operation across New & Used vehicles, driving exceptional results, customer satisfaction and commercial growth.

Responsibilities

• Lead, motivate and develop the New Car Sales Manager, Used Car Sales Manager, Administration/Data Manager and Senior Transaction Manager.
• Drive performance across all sales KPIs including volume, profitability, finance penetration and customer satisfaction.
• Create and implement robust lead management processes to maximise activity, conversion and retention.
• Work closely with the Head of Business to deliver franchise objectives and operational excellence.
• Oversee compliance with FCA regulations, ensuring customers are treated fairly at all times.
• Develop effective marketing and customer acquisition plans in partnership with the marketing team.
• Maintain exceptional showroom standards, customer experience and operational processes.
• Recruit, coach, and support a high‑performing team, ensuring continuous development and capability.
• Manage performance, conduct and holiday allocation in line with company policies.

Qualifications

• A minimum of 2 years experience managing a sales team within the premium automotive sector.
• Strong commercial acumen and a proven track record of exceeding sales objectives.
• Excellent communication skills, able to influence and motivate across all levels.
• A highly customer‑centric mindset with a passion for delivering outstanding service.
• Strategic thinking, robust problem‑solving ability and confidence working under pressure.
• Strong organisational skills, including planning, delegation and time management.
• A positive, resilient and tenacious approach.
• A full, valid UK driving licence.

What’s on Offer

• Competitive salary with excellent bonus/commission structure
• Company car
• 25 days annual leave rising to 28 with service
• Discounts across the wider group
• Bespoke training and development programmes
• On‑site parking
• The opportunity to lead a respected sales team within a prestigious automotive environment

If you are a dynamic, commercially driven leader with a passion for premium automotive and exceptional customer experiences, we’d love to hear from you.

Apply today with your CV, or contact Amy-Jayne at Anne Corder Recruitment for a confidential discussion.