General Manager

JD Gyms; Swindon; On-site; GBP 31,000 - 36,000; Full time

Job summary

A leading fitness company in the UK is seeking a dedicated General Manager to oversee a high-performing gym. This role involves leading a team, ensuring operational excellence, and driving membership growth through innovative local marketing. The ideal candidate will have proven leadership experience and a passion for health and fitness. Competitive salary and benefits include JD Gyms membership, health care, and more.

Benefits

Competitive salary (£31,100 - £35,532 + bonus)

Free JD Gyms membership

JD Group staff discounts

Private health care

Company pension scheme

Wellbeing support

On-site parking

Staff social events

Qualifications

• Proven leadership experience in fitness, leisure, or hospitality.
• Strong commercial acumen and a track record of growing revenue.
• Passion for health and fitness, with a hands-on approach to member engagement.
• Experience managing teams and driving performance.
• Ideally, previous experience as a Fitness Manager, Duty Manager, or GM in a high-volume setting.

Responsibilities

• Lead, coach, and develop a high-performing team.
• Ensure operational excellence and member engagement.
• Drive membership growth through marketing and community events.
• Monitor financial performance and meet business targets.

Skills

Leadership in fitness, leisure, or hospitality

Commercial acumen

Passion for health and fitness

Team management

Job description

At JD Gyms, we don't just run gyms, we build vibrant communities. We're looking for a passionate, energetic General Manager to lead from the front, inspire their team, and create the best fitness experience. This is your opportunity to take full ownership of a stylish, high-performing gym, blending leadership, commercial strategy, and member engagement into one rewarding role. You will have the autonomy to shape the gym's success, create a positive and motivating environment, and make a significant impact on both staff and members.

Responsibilities

• Lead, coach, and develop a high-performing team of managers, coaches, and assistants.
• Be a visible, inspiring presence on the gym floor-engaging with members and driving retention.
• Ensure operational excellence across health & safety, cleanliness, and compliance.
• Drive membership growth through local marketing, outreach, and community events.
• Monitor financial performance and deliver against key business targets.

Qualifications

• Proven leadership experience in fitness, leisure, or hospitality.
• Strong commercial acumen and a track record of growing revenue.
• Passion for health and fitness, with a hands-on approach to member engagement.
• Experience managing teams and driving performance.
• Ideally, previous experience as a Fitness Manager, Duty Manager, or GM in a high-volume setting.

Benefits

• Competitive salary (£31,100 - £35,532 + opportunity to increase your earnings through a performance-related bonus of up to 5.5% of annual salary, paid quarterly)
• Free JD Gyms membership
• JD Group staff discounts
• Private health care (role/location dependent)
• Company pension scheme
• Wellbeing support & employee discount programme
• On-site parking and staff social events