General Manager - Coventry, West Midlands

JD Gyms; Coventry; On-site; GBP 30,000 - 35,000; Full time

Job summary

A leading fitness brand in Coventry is looking for a passionate General Manager to inspire their team and create a vibrant gym community. You will drive operational excellence, lead a high-performing team, and enhance member engagement. This role offers a competitive salary of £30,000–£35,000 plus bonuses, along with perks like a gym membership and health care support.

Benefits

Competitive salary

Free gym membership

Staff discounts

Private health care

Company pension scheme

Wellbeing support

On-site parking

Staff social events

Qualifications

• Proven leadership experience in fitness, leisure, or hospitality.
• Strong commercial track record in growing revenue.
• Experience managing teams and driving performance.

Responsibilities

• Lead, coach, and develop a high-performing team.
• Drive membership growth through marketing and community events.
• Ensure operational excellence across health & safety and compliance.

Skills

Leadership experience

Commercial acumen

Passion for health and fitness

Team management

Job description

General Manager - Coventry, West Midlands

At JD Gyms, we don’t just run gyms, we build vibrant communities.

We’re looking for a passionate, energetic General Manager to lead from the front, inspire their team, and create the best fitness experience.

This is your opportunity to take full ownership of a stylish, high-performing gym, blending leadership, commercial strategy, and member engagement into one rewarding role.

You will have the autonomy to shape the gym's success, create a positive and motivating environment, and make a significant impact on both staff and members.

What You’ll Be Doing

• Lead, coach, and develop a high-performing team of managers, coaches, and assistants.
• Be a visible, inspiring presence on the gym floor—engaging with members and driving retention.
• Ensure operational excellence across health & safety, cleanliness, and compliance.
• Drive membership growth through local marketing, outreach, and community events.
• Monitor financial performance and deliver against key business targets.

What You’ll Bring

• Proven leadership experience in fitness, leisure, or hospitality.
• Strong commercial acumen and a track record of growing revenue.
• Passion for health and fitness, with a hands‑on approach to member engagement.
• Experience managing teams and driving performance.
• Ideally, previous experience as a Fitness Manager, Duty Manager, or GM in a high‑volume setting.

What You’ll Get

• Competitive salary (£30,000–£35,000 + opportunity to increase your earnings through a performance‑related bonus of up to 5.5% of annual salary, paid quarterly)
• Free JD Gyms membership
• JD Group staff discounts
• Private health care (role / location dependent)
• Company pension scheme
• Wellbeing support & employee discount programme
• On‑site parking and staff social events

Why JD Gyms?

As General Manager, you’ll be the heartbeat of your club, leading by example, energising your team, and making every member feel like they belong.

You’ll have the autonomy to shape your gym’s success and the opportunity to grow within one of the UK’s fastest‑growing fitness brands.

Apply now and take the lead at JD Gyms.