General Manager

Automotive Talent Partners; Wokingham; On-site; GBP 150,000 - 200,000; Full time

Job summary

A leading automotive group in Berkshire is seeking an experienced General Manager or Head of Business to drive performance at their dual-brand dealership. The role demands a commercially strong leader responsible for full operational control and a focus on cultivating high performance across sales and aftersales. This position offers a competitive salary with significant performance-related bonuses and benefits, ideal for someone looking to make a substantial impact in the automotive sector.

Benefits

Competitive salary

Large overpayment achievement bonus

Company benefits

Qualifications

• Proven experience as a General Manager or in a senior management role within the automotive sector.
• Strong track record in driving performance across sales and aftersales.
• Ability to develop teams and manage operational aspects of a dealership.

Responsibilities

• Have full operational and commercial responsibility for the dealership.
• Lead and inspire department heads in Sales, Aftersales, and Administration.
• Ensure manufacturer standards are met while maximizing profitability.

Skills

Leadership

Commercial acumen

Performance management

Team development

Job description

Overview

General Manager / Head of Business Dual Brand Main Dealer

Location: Berkshire, UK

Salary: Competitive + Large Overpayment Achievement Bonus + Company Benefits

Job Type: Full-time, Permanent

The Opportunity

We are a well-established motor group operating a successful dual-brand main dealer site in Berkshire. We are seeking an experienced General Manager or Head of Business to lead our dealership, drive performance across new car sales, used vehicles, and aftersales, and deliver strong operational and financial results.

This is a senior leadership role requiring a hands-on, commercially strong individual who can balance results with team development. A significant performance-related bonus is available for overachievement, rewarding exceptional results across sales, used vehicles, and aftersales KPIs.

The Role

As General Manager / Head of Business, you will have full operational and commercial responsibility for the site, reporting directly to the Directors. You will lead, develop, and inspire department heads across Sales, Aftersales, and Administration, ensuring manufacturer standards are met while delivering strong profitability and customer satisfaction.

Key responsibilities include:

• Full P&L ownership for a dual-brand franchise site

• Driving new and used vehicle performance, stock turn, margin, and conve...