General Manager

Cornish Bakery; Wales; On-site; GBP 34,000 - 40,000; Full time

Job summary

A bakery chain in Wales is seeking an exceptional General Manager to lead a new flagship bakery in Betws-y-Coed. This role involves overseeing day-to-day operations, providing outstanding service, and ensuring high food quality in a dynamic environment. Candidates should have proven experience in hospitality leadership, confidence in managing high-volume venues, and a passion for community-focused hospitality. The role offers a salary of up to £40,000 per year, plus a relocation package and bonus.

Benefits

Relocation package up to £3,000

NSO bonus

Qualifications

• Proven experienced hospitality leader.
• Strong leadership skills to build and motivate a large team.
• Ability to manage high-volume venues with multiple service areas.

Responsibilities

• Ownership of day-to-day operations ensuring outstanding service.
• Coordination across a large team in a busy environment.
• Maintaining impeccable food quality and community connection.

Skills

Leadership

High-volume venue management

Community-focused hospitality

Job description

General Manager - New Bakery Betws y Coed

Join us to "Change Hospitality For Good"

Betws-y-Coed, North Wales

Salary: Up to £40,000 per year + Relocation Package up to £3,000 + NSO bonus

Set in the heart of Betws-y-Coed — the “Gateway to Snowdonia” — our newly acquired and soon‑to‑be‑transformed bakery to one of the most breathtaking hospitality settings in North Wales. Surrounded by the stunning Gwydir Forest Park and located beside a working train station, our site will serve both the local community and the thousands of adventurers who visit the area each year.

We are redeveloping the former Alpine Café into a flagship bakery destination featuring:

• 200 covers
• A grab‑and‑go outdoor kiosk
• A beautiful orangery
• Extensive outdoor seating front and back
• A high‑quality, production‑led bakery at the heart of the operation (Rise)

With such a unique and high‑capacity venue, we’re searching for an exceptional General Manager to lead this exciting new chapter.

The Role

As General Manager, you will take full ownership of day‑to‑day operations, ensuring outstanding service, impeccable food quality, and smooth coordination across a large team. This is a hands‑on leadership role in a busy, fast‑paced environment where community connection, team development, and operational excellence are key.

What We’re Looking For

• Proven experienced hospitality leader
• Confidence managing high‑volume venues with multiple service areas
• Strong leadership skills and the ability to build, motivate, and support a large team
• A passion for community‑focused hospitality
• A forward‑thinking, operationally minded individual who thrives in dynamic environments