General Manager

Everlast Gyms; Stoke-on-Trent; On-site; GBP 70,000 - 90,000; Full time

Benefits offered by this job

Free Everlast Gyms membership

Colleague discount across FrasersGroup

Recognition programmes

Funded qualifications (Level 3 & Level

Leadership development

PT or Group Training opportunities

Career progression in a national brand

High-performance culture

Job summary

Everlast Gyms, part of Frasers Group, is seeking a General Manager to own the club’s performance across sales, service, operations and people development, delivering an outstanding member experience.

You’ll lead from the front, drive member growth and retention, oversee cost control and safety, and build a high‑performing team with a culture of accountability and continuous improvement.

This is a hands‑on leadership role with clear progression opportunities within a growing national fitness brand.

Qualifications

• Minimum one year's management experience within the fitness, leisure, hospitality or retail sectors
• Proven ability to lead and develop high-performing teams
• Strong commercial awareness with a track record of achieving business targets
• Excellent communication and leadership skills
• Passion for delivering outstanding customer experiences
• Ability to analyse performance data and drive improvements
• Flexible to work evenings, weekends and Bank Holidays when required
• Desirable: Level 2 Fitness Qualification

Responsibilities

• Lead & Develop High-Performing Teams across all club functions
• Drive Commercial Performance: memberships, retention and profitability
• Deliver Outstanding Member Experiences: welcoming and inclusive environment
• Operational Excellence: daily, weekly and monthly processes, standards and safety
• Compliance & Health & Safety: risk management and regulatory compliance

Skills

Leadership

Team development

Sales leadership

Communication

Performance analysis

Customer experience

Flexibility

Education

Level 2 Fitness Qualification

Job description

Company Description

Lead a High-Performing Club. Drive Results. Develop People.

At Everlast Gyms, we're building market-leading fitness clubs powered by exceptional people.

Company Description

Lead a High-Performing Club. Drive Results. Develop People.

At Everlast Gyms, we're building market-leading fitness clubs powered by exceptional people.

As a General Manager, you'll take full ownership of your club's performance, leading across sales, service, operations and people development. You'll create an environment where colleagues thrive, members achieve their goals and commercial results follow.

This is a hands-on leadership role where you'll lead from the front, inspire high-performing teams and deliver an outstanding member experience while driving sustainable business growth.

Reporting into the Area Manager, you'll be accountable for every aspect of club performance, from membership growth and profitability to operational excellence and colleague development.

Why Join Everlast Gyms?

• Free Everlast Gyms membership
• 20% colleague discount across all Frasers Group brands
• Monthly recognition through Everlast Champions and Frasers Champion programmes
• Funded qualifications including Level 3 and Level 5 Management & Leadership
• Ongoing leadership, commercial and fitness product development
• Opportunities to expand your fitness knowledge and deliver PT or Group Training sessions
• Clear progression opportunities within a growing national business
• Be part of a high-performance culture that rewards ambition, ownership and results

Job Description

The Role

As General Manager, you'll be responsible for the overall performance and day-to-day operation of your club.

You'll lead a team focused on delivering exceptional member experiences, commercial success and operational excellence while creating a culture built on accountability, development and continuous improvement.

Lead & Develop High-Performing Teams

• Recruit, develop and retain talented colleagues across all areas of the club
• Create a culture of accountability, engagement and high performance
• Deliver regular coaching, development and performance conversations
• Support succession planning and career progression within your team
• Lead by example through visibility, professionalism and energy

Drive Commercial Performance

• Own club performance across memberships, retention, secondary spend and profitability
• Deliver sustainable membership growth through strong sales leadership
• Monitor KPIs and identify opportunities to improve performance
• Support the delivery of local marketing and member acquisition initiatives
• Take ownership of revenue growth and commercial decision‑making

Deliver Outstanding Member Experiences

• Create a welcoming, engaging and inclusive environment for every member
• Ensure consistent delivery of Everlast Gyms' member experience standards
• Build a culture that puts members at the centre of every decision
• Drive member satisfaction, engagement and retention
• Lead by example on the gym floor and within the club

Operational Excellence

• Oversee all daily, weekly and monthly operational processes
• Ensure company standards are maintained across every area of the club
• Drive exceptional presentation, cleanliness and safety standards
• Ensure company initiatives, programmes and campaigns are delivered successfully
• Maintain effective cost control and operational efficiency

Compliance & Health & Safety

• Take responsibility for Health & Safety and regulatory compliance
• Ensure all company policies and procedures are followed
• Oversee pool plant operations where applicable
• Manage risk effectively while maintaining a safe environment for members and colleagues

Qualifications

What We're Looking For

Essential

• Minimum one year's management experience within the fitness, leisure, hospitality or retail sectors
• Proven experience leading and developing successful teams
• Strong commercial awareness with a track record of achieving business targets
• Excellent communication and leadership skills
• Passion for delivering outstanding customer experiences
• Ability to analyse performance data and drive improvements
• Positive, resilient and solutions-focused mindset
• Flexible to work evenings, weekends and Bank Holidays when required

Desirable

• Experience within a fitness or leisure environment
• Level 2 Fitness Qualification
• Understanding of membership sales, retention and club operations
• Pool plant and Health & Safety experience

Additional Information

Everlast Gyms is part of Frasers Group, one of the UK's most ambitious retail and fitness businesses.

We're committed to creating world‑class fitness environments whilst investing in our people, products and facilities. This is an opportunity to lead a business, develop exceptional talent and make a real impact within a growing national fitness brand.

To succeed with us, you'll embody our principles:

Think Without Limits

Challenge convention, identify opportunities and continuously raise standards.

Own It and Back Yourself

Take responsibility, drive performance and lead with confidence.

Be Relevant

Create meaningful experiences for members, colleagues and communities.