General Manager

Forest Holidays; Coleford; On-site; GBP 55,000 - 65,000; Full time

Job summary

A leading holiday company in Coleford, Gloucestershire is seeking a passionate General Manager to lead their team and ensure exceptional guest experiences. The ideal candidate will have proven leadership in hospitality, strong financial acumen, and a commitment to sustainability. This role offers a competitive salary ranging from £55,000 to £65,000 and a vibrant work environment surrounded by nature.

Benefits

Generous holiday allowance

Annual performance-based bonus

Social events and awards evenings

Pension scheme

Paid volunteer day

Subsidised meals

Wellbeing events

Discounts on breaks

Hundreds of additional discounts

Qualifications

• Proven leadership in a hospitality or leisure environment.
• Track record of delivering strong financial results.
• Exceptional communication and team development skills.
• Passion for sustainability and memorable guest experiences.

Responsibilities

• Leading and developing the leadership team.
• Delivering exceptional guest experiences.
• Managing budgets and P&L performance.
• Ensuring compliance and promoting responsible tourism.
• Championing people development and succession planning.
• Maintaining impeccable site standards.

Skills

Leadership in hospitality

Budgeting

Communication skills

Team development

Sustainability

Organizational skills

IT skills

Driving License

Education

Degree in hospitality or business management

Job description

Lead, Inspire and Thrive as General Manager in the Heart of the Forest

Location: Forest of Dean – Coleford, Gloucestershire
Salary: £55,000 to £65,000 per annum
Working Hours: Full‑time – 40 hours per week
Days of Work: Shifts vary Monday to Sunday on rolling rota.

We will be holding an on‑site assessment day for this role on Tuesday 18th November. Applications must be submitted by Monday 10th November to be considered.

We’re looking for a passionate and driven General Manager to lead our Forest of Dean team, an inspiring, nature‑rich location where ancient oak woodland meets open meadow.

Sheltered beneath the forest canopy or overlooking the open glades, our cabins offer guests a true escape from everyday life. If you’re a hands‑on leader who loves creating unforgettable guest experiences, developing talented teams, and driving performance, this could be your next adventure!

About the General Manager Role

As General Manager, you’ll take full ownership of our Forest of Dean location, leading a talented on‑site team and ensuring that every guest enjoys an exceptional stay. You’ll balance hands‑on leadership with strategic thinking, driving financial performance while maintaining the highest standards of service, safety, and sustainability.

Responsibilities

• Leading and developing your on‑site leadership team, inspiring and empowering across Operations, Housekeeping, and the Forest Retreat.
• Delivering exceptional guest experiences that reflect our brand promise and bring the Forest Feeling to life.
• Managing budgets and P&L performance, identifying opportunities to drive profitability while maintaining quality.
• Embedding a culture of safety, care, and sustainability, ensuring compliance and promoting responsible tourism.
• Championing people development, recruitment, and succession planning to build strong, motivated teams.
• Maintaining impeccable site standards, from cabin presentation to grounds maintenance and guest facilities.

Your Skills and Experience

You’re a natural leader with a strong background in hospitality, leisure, or tourism management. You thrive on responsibility, bring energy and positivity to your team, and have a sharp eye for both guest satisfaction and commercial performance.

Essential

• Proven leadership in a hospitality or leisure environment
• Track record of delivering strong financial results (budgeting, P&L, EBITDA)
• Exceptional communication and team development skills
• Passion for sustainability and creating memorable guest experiences
• Strong organization, planning, and IT skills
• Full Clean UK Driving License
• Comfortable with interacting with pets as part of the working environment

Desirable

• Experience in a similar role (holiday parks, hotels, resorts, or eco‑tourism)
• Degree or qualification in hospitality or business management
• First Aid, Food Safety, and Health & Safety certifications

Who Are Forest Holidays

At Forest Holidays, we create places for people to connect with nature, wellbeing, and each other. Our approach is guided by four core values: One Business, Keep It Simple, Grow & Learn, Sustainable Impact.

As a proud Certified B Corp, we’re part of the Forge Holiday Group alongside Sykes Holiday Cottages and Bachcare, working together to deliver holidays that are good for people, good for communities, and good for the planet.

Across our 13 UK locations, our 800‑strong team manages over 240 hectares of forest, creating spaces where people can slow down, recharge, and reconnect with the natural world.

Benefits

• Generous holiday allowance – time to recharge and enjoy healthy work‑life balance.
• Annual STIP Company‑wide Bonus Scheme – up to an additional 15% of your salary through our performance‑based bonus program.
• Social events and awards evenings – celebrate success with your team.
• Pension scheme – secure your future with our company pension.
• One full paid day to volunteer – give back to a cause you care about.
• Subsidised meals – discounted food when working on location.
• Wellbeing events & activities – focus on your mental and physical wellness.
• Save on breaks – enjoy up to 20% off. Friends and family also receive 15% off.
• Hundreds of discounts – save on top brands across the UK.

Reasonable Adjustments

We’re all about diversity, inclusion, and bringing your authentic self to work. Need adjustments for the recruitment process? Just ask, our team is happy to help.

If you’re a genuine, energetic, and commercially minded leader who’s passionate about people, performance, and the planet, we’d love to hear from you.