Game Developer (HTML5) who would shape the Future of Game Ads with Generative AI

Madfish; United Kingdom; Remote; GBP 80,000 - 100,000; Full time

Job summary

A forward-thinking gaming company is seeking an experienced HTML5 Game Developer to create engaging playable ads and mini-games. You will work with modern frameworks like Phaser, Three.js, and PlayCanvas, optimizing gameplay mechanics to enhance user engagement. This is an opportunity to contribute to high-impact projects in a creative environment that values innovation and autonomy.

Benefits

Flexibility in tools and approach

Creative high-impact projects

Qualifications

• 3+ years of professional experience in HTML5 game development or playable ad production.
• Solid understanding of 2D and 3D game development.
• Hands-on experience with game development frameworks.

Responsibilities

• Develop engaging playable ads and mini-games using HTML5 frameworks.
• Collaborate with design and creative teams for high-performance experiences.
• Optimize game assets for smooth play across devices.

Skills

HTML5 game development

2D and 3D game development

Phaser

Three.js

PlayCanvas

Job description

About the Role

A forward‑thinking company is on a mission to revolutionize the $365B gaming industry by harnessing the power of Generative AI. Their technology is transforming how game studios produce playable ads and game content—making the process up to 10x faster and more efficient. Now, they’re looking for an experienced HTML5 Game Developer to help bring this vision to life.

If you're passionate about creating immersive 2D and 3D interactive experiences and excited by the idea of building the future of playable ads and game content using cutting‑edge tools—this is the opportunity you've been waiting for.

What You’ll Do

• Develop engaging playable ads and mini-games using modern HTML5 frameworks such as Phaser, Three.js, PlayCanvas, Cocos creator or any other tool you're comfortable with.
• Collaborate with design and creative teams to translate concepts into polished, high‑performance 2D/3D experiences.
• Optimize game assets and runtime performance to ensure smooth play across a broad range of devices.
• Continuously enhance gameplay mechanics and interactivity to drive engagement and ad effectiveness.
• Work cross‑functionally to meet project goals and deliverables on time.

What They’re Looking For

• 3+ years of professional experience in HTML5 game development or playable ad production.
• Solid understanding of 2D and 3D game development, including asset pipelines and interactive animation.
• Hands‑on experience with Phaser, Three.js, PlayCanvas, or similar frameworks (tool choice is flexible).
• Creativity and enthusiasm for building interactive content that resonates with both players and advertisers.
• Strong team player with excellent communication skills, eager to contribute in a fast‑moving, innovative environment.

Why Apply?

• Join a company that’s redefining how games and ads are built through Gen AI and machine learning.
• Work on creative, high‑impact projects that push the boundaries of interactive advertising.
• Have flexibility in your tools and approach—they care more about outcomes than frameworks.
• Contribute to an innovative team that values autonomy, experimentation, and meaningful collaboration.

Ready to level up your career?

Don’t wait—send in your CV today and be part of a team that’s transforming the future of gaming one playable ad at a time!