FTC Global Account Director (healthcare client)

ZENITH; City Of London; Hybrid; GBP 70,000 - 100,000; Full time

Job summary

A leading media agency in London is searching for a Digital & Media Director to spearhead media strategy for Essity’s Health & Medical division across Latin America. The role demands B2B and healthcare expertise, with a focus on digital performance across LinkedIn, Meta, Google Search, and Programmatic. This position provides an opportunity to maximize ROI and improve audience engagement in a high-performing international team.

Benefits

Flexible working

Pension plans

Private medical insurance

24/7 helpline for support

Paid reflection days

Birthday day off

Qualifications

• Proven track record in B2B and healthcare media strategy and planning.
• Strong experience with Search and Social performance channels.
• Experience managing multi-market campaigns.

Responsibilities

• Support in building annual media strategy for Essity Health & Medical LATAM.
• Develop media frameworks and activation roadmaps.
• Partner with clients to translate business goals into media strategies.
• Drive measurement and optimize performance.

Skills

B2B media strategy

Healthcare media planning

Performance channels management

Client servicing

Analytical mindset

Detail-oriented

Job description

Company description

We are the ROI agency, a position we have proudly held true to since 2005. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses.

Over the years, we have evolved our definition of ROI, as it has changed with the ever‑complicated communications landscape. ROI is no longer simply about the most efficient planning, buying and reporting of media.

Yes, ROI is about delivering Return on Investment; but it’s also about going beyond to deliver a Return on Imagination and more integrated experiences that inspire Growth. Top‑line growth for our clients’ businesses, growth for our people and growth for our culture.

Powered by our best‑in‑class proprietary tools and data, our work spans the full spectrum of media communications, from analytics, data and technology to performance marketing, content and superior trading.

This breadth means we deliver insight that lies at the intersection of consumer, category, and brand, attributing every budget to stronger business outcomes.

It means we deliver more creative media solutions that bring together best‑in‑class strategy, planning and the power of Publicis Groupe to ensure distinct and more personal brand experiences for our clients.

It means we adopt new data analytics and value optimisation techniques while building relationships with some of the world’s most exciting start‑ups. We leverage over 30 years of media planning expertise to go beyond traditional media solutions and deliver a Return on Investment that is both forward‑thinking and accountable to our clients.

At Zenith, we ultimately seek out a more meaningful kind of ROI. Our unique way of thinking inspires growth for some of the world’s leading brands, including Coty, Electrolux, Essity, Lactalis, Luxottica, Nestlé, Nomad Foods, Reckitt, TikTok and Verizon.

Overview

We’re looking for a Digital & Media Director to lead media strategy and performance planning for Essity’s Health & Medical division across Latin America, with direct leadership of a key market lead based in Mexico.

This role requires deep B2B and healthcare expertise, a data‑driven mindset, and the ability to connect long‑term brand strategies with short‑term performance outcomes.

You’ll be part of a high‑performing international team that manages complex, multi‑market campaigns and drives innovation in social and search excellence. The ideal candidate combines strategic acumen with hands‑on experience in digital performance channels—particularly LinkedIn, Meta, Google Search, and Programmatic—to maximize ROI and accelerate audience engagement among professional and healthcare segments.

Responsibilities

• Support the Business Director in building an annual end‑to‑end media strategy, planning, and activation for Essity Health & Medical LATAM.
• Develop annual media frameworks and activation roadmaps, ensuring alignment with global strategy and local market nuances.
• Partner closely with clients to translate business and category goals into actionable media strategies.
• Drive measurement, test‑and‑learn agendas, and continuous performance optimization.
• Collaborate with central and local stakeholders across creative, analytics, and platform teams.
• Ensure clear documentation and reporting against KPIs, emphasizing efficiency and learning.
• Serve as the main digital and performance planning expert, ensuring best‑in‑class execution across social and search.
• Manage and mentor the local market lead in Mexico, fostering capability building and operational excellence.
• Lead by example, helping direct reports reach their best.
• Set clear progression plans for your team.
• Work effectively with BD to support client goals.
• Lead positive relationships with partner agencies and suppliers.

Qualifications

• Proven track record in B2B and healthcare media strategy and planning.
• Strong experience with performance channels—particularly Search (Google/Bing) and Social (LinkedIn, Meta).
• Experience managing multi‑market campaigns and regional coordination.
• Attention to detail, confidence with numbers and formulas.
• Ability to articulate and present ideas clearly and confidently.
• Willingness to take risks and challenge status quo.
• Excellent client servicing, influencing, and presentation skills.
• Strong analytical mindset, comfortable with data interpretation and optimization.
• Experience managing and developing direct reports.
• A team player with a collaborative spirit and a proactive approach to problem‑solving.

Benefits

Zenith International has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans, we also offer:

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS – Two additional days of paid leave to step away from your usual day‑to‑day work and create time to focus on your well‑being and self‑care.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity, Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office‑based three days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).