Freelance Social Media Strategist

Digital; City Of London; Remote; GBP 60,000 - 80,000; Part time

Job summary

A leading digital marketing agency in the UK is seeking a Freelance Social Media Strategist to enhance its Instagram channel and expand its brand presence on LinkedIn and YouTube. The ideal candidate will have proven experience in growing consumer brand accounts, strong creative skills in content creation, and familiarity with UK and US social media trends. This role is crucial for driving organic growth and building brand awareness across various platforms.

Qualifications

• Proven experience managing Instagram accounts for consumer brands.
• Strong creative skills tailored for social media platforms.
• Familiarity with UK and US social media landscapes.

Responsibilities

• Develop and execute a social media strategy focused on Instagram growth.
• Create and manage compelling, on-brand content for multiple platforms.
• Engage community by monitoring comments and trends.

Skills

Content ideation

Visual storytelling

Copywriting

Analytical skills

Social media management

Tools

Facebook/Instagram Ads Manager

TikTok Ads

Google/YouTube Ads

Job description

Hire Digital is seeking a Freelance Social Media Strategist to lead the client's Instagram channel and expand the brand's presence across LinkedIn and YouTube. You’ll drive organic growth, build brand awareness, and create engaging content tailored to UK and US audiences.

Responsibilities

• Develop and execute a social media strategy with a focus on Instagram growth, engagement, and brand awareness.
• Create and manage compelling, on-brand content (posts, stories, reels, video snippets) tailored to UK/US audiences.
• Support and optimize LinkedIn and YouTube activity, ensuring cross-platform consistency.
• Drive community engagement by monitoring comments, messages, and trends, turning followers into advocates.
• Use analytics tools to track performance, provide insights, and iterate strategy based on data-driven results.
• Collaborate with internal teams to align messaging with product launches, campaigns, and partnerships.
• Stay on top of emerging social media trends, competitor activity, and platform innovations.
• (Future) Support paid social campaigns across Instagram and other platforms when needed.

Requirements

• Proven experience growing and managing Instagram accounts for consumer brands (ideally lifestyle, healthtech, or safety-focused).
• Strong creative skills: content ideation, visual storytelling, and copywriting tailored to the platform and audience.
• Familiarity with UK (primary) and US (secondary) social media landscapes, including cultural tone and trends.
• Solid grasp of analytics, performance metrics, and growth tactics.
• Preferably with experience with paid social campaigns (Facebook/Instagram Ads Manager, TikTok Ads, Google/YouTube Ads).
• Excellent communication skills and ability to work independently within a lean, entrepreneurial team.