Freelance Amazon Ads Consultant

Wordbank; Greater London; Hybrid; GBP 50,000 - 70,000; Part time

Job summary

A leading marketing consultancy in Greater London is seeking an experienced Amazon Ads expert to optimize campaigns for a global brand. The ideal candidate will have extensive experience in the entertainment industry, driving VOD purchases through strategic campaign execution. You will work independently to audit existing campaigns, develop presentations, and lead client conversations to enable impactful results. This position offers exciting opportunities to engage with major streaming brands in a flexible, supportive environment.

Qualifications

• Multiple years of experience executing campaigns on Amazon Ads.
• Track record of promoting digital transactions for VOD clients.
• Agency or freelance experience presenting to clients.

Responsibilities

• Audit Amazon Ads campaigns to optimize TVOD purchases.
• Develop and present strategic pitch materials.
• Lead client conversations on performance strategy.

Skills

Experience devising conversion-focused strategies

Understanding of Amazon DSP

Experience with Amazon Attribution

Experience with Reddit Ads

Experience with TikTok Ads

Job description

Job Description

At Wordbank we are the strategic bridge between marketing and localization for the world's top entertainment companies and we have a pivotal opportunity for an expert to solve a high-stakes puzzle. This is more than a consultancy role; it's a mission to redefine success on Amazon for a major global brand. Our client knows how to sell products but they need a trailblazer to help them master the art of selling stories. We're looking for an Amazon Ads expert who understands the nuances of promoting TVOD channel content and can architect a strategy that drives real purchases, not just clicks.

This is a role for a true ownersone who thrives in a high-trust environment and is energized by autonomy and impact. As our lead Amazon Ads specialist you won't be a cog in a machine. You will be our go-to expert working independently within our lean digital team to craft the strategy, lead the client conversations and execute the campaigns that deliver tangible results. We're looking for a flexible problem-solver who is driven to connect strategy directly to business outcomes.

Success in this role means transforming our client's challenge into a showcase of our expertise. You will be the architect of a winning pitch and with that win — the strategist who cracks the code on their current performance and the hands‑on expert who turns that strategy into a scalable successful program. If you are excited by the opportunity to make a measurable impact and solve a complex challenge for a major entertainment brand we want to meet you.

Key Responsibilities

• Audit existing Amazon Ads campaigns and provide a clear data‑driven roadmap for optimization focused on increasing TVOD purchases and lowering Cost Per Acquisition (CPA).
• Develop and present strategic pitch materials that showcase expert‑level approaches to Amazon Ads for entertainment clients.
• Lead client conversations on performance strategy and attribution clearly articulating the why behind our recommendations.
• Collaborate with the in‑house Wordbank Digital Team to integrate Amazon Ads into broader digital marketing initiatives.

Requirements

• Multiple years of experience devising conversion‑focused strategies and executing campaigns on Amazon Ads.
• Demonstrated experience within the entertainment and streaming industry with a specific track record of promoting digital transactions (purchases, rentals) for VOD clients on Amazon Ads.
• Agency or freelance experience working directly with and presenting to clients.
• A deep hands‑on understanding of Amazon DSP, Sponsored Brands, and Sponsored Display ad types as they apply to entertainment promotion.
• Experience with clients in the entertainment & streaming space.
• Experience working with animated content/brands.
• Experience with Amazon Attribution or similar tools to measure VOD purchase funnels.
• Experience with Reddit Ads and TikTok Ads.

Hours Commitment

Initial engagement will be on an ad‑hoc project basis to support strategic client development. Upon a successful pitch and agreed client scope this role would expand to a monthly retainer with guaranteed hours. Wordbank is a key partner to major streaming and entertainment brands so opportunities to work with other clients are expected to arise.

Payment

We settle invoices through Wise or bank transfer at the end of the month following the month of the invoice.

Who is Wordbank

We help brands scale global growth with innovative marketing creative & tech solutions. We partner with the world's leading streaming and entertainment brands to deliver custom solutions to their hardest problems.

We're a values‑led people‑first community. We operate with integrity balancing people, planet and profit and are passionate about making a difference for our clients, our team and our global community.

Culture of Transparency & Growth

Open communication, feedback and accountability are key to our success. We prioritize mentorship and professional development to help you grow.

A Force for Good

We don't just talk about impact; we take action. Our Denver office is a certified B Corp and our London office holds an Investors in People Gold certification.

Inclusive & Supportive Environment

We embrace diversity and ensure equal opportunities for all providing accommodations as needed.