Fractional Financial Director (DTC Consumer Brand | £700–800/day)

enki ÷; Greater London; Hybrid; GBP 129,150 - 147,600; Full time

Job summary

enki ÷ is seeking a Fractional FD to join a rapidly growing DTC consumer brand in London. The role requires managing financial forecasts and working closely with the CEO to drive strategic decisions. This position offers hybrid work, allowing for flexibility while actively engaging in financial planning and analysis.

The ideal candidate will have extensive experience in D2C, strong understanding of performance marketing, and the ability to operate independently during company growth. Previous familiarity with Shopify data flows will be beneficial.

Qualifications

• Experience in D2C or e-commerce is non-negotiable.
• Comfortable as the senior finance voice without a team.
• Must be a builder able to develop structure.

Responsibilities

• Own a rolling cash flow forecast updated weekly.
• Lead weekly trading meetings with the commercial team.
• Develop the annual budget and financial model.

Skills

D2C or e-commerce experience

Understanding performance marketing economics

Ability to develop structure

Familiarity with Shopify data flows

Job description

Title: Fractional FD (DTC Consumer Brand | £700–800/day) Location: London, hybrid (2 days/week)

A UK DTC brand that scaled from £3m to £17m revenue in under two years needs the strategic finance layer to match its ambitions. Bookkeeping is moving external. What they need isn't control — it's commercial firepower. The FD will own the cash forecast, sit in weekly trading meetings, and give the CEO the financial clarity to move quickly. This is a 7–10 person business; there's no team beneath you and no infrastructure to inherit.

The work

• Own a 12–18 week rolling cash flow forecast, updated weekly and directly informing trading and spend decisions
• Lead weekly trading meetings alongside the commercial team, providing financial input on ad scaling, channel performance, and margin
• Build and maintain a stock and inventory forecast tied to cash — flagging risk and opportunity 12+ weeks out
• Develop the annual budget and near‑term financial model, replacing a high‑level forecast that no longer current
• Serve as commercial finance partner to the CEO, stress‑testing growth assumptions and the economics of new channels and products
• Assess and recommend the right long‑term finance team structure as the business moves from DTC into retail and multi‑channel complexity

What you bring

• D2C or e‑commerce experience is non‑negotiable — you need to understand performance marketing economics, inventory dynamics, and channel‑level contribution
• Comfortable being the most senior finance voice in the room with no team beneath you
• A builder, not just an overseer — able to develop structure from partial foundations
• Equally at home in a weekly trading meeting as building a multi‑year model
• Familiarity with Shopify data flows and third‑party fulfilment cost structures would reduce ramp time considerably