Fractional Demand Generation Marketer

via; City Of London; Remote; GBP 40,000 - 60,000; Full time

Job summary

A professional services firm is seeking a Fractional Demand Generation Marketer to drive growth and enhance market presence. This remote role requires developing multi-channel strategies and collaborating across teams. Candidates should have over 3 years of experience in demand generation and relevant tools like HubSpot and Salesforce. Offering flexible hours and a competitive salary.

Benefits

Flexible working hours

Opportunity for remote work

Competitive compensation

Qualifications

• 3+ years of experience in demand generation or digital marketing.
• Strong written communication skills and an ability to craft persuasive messaging.
• Proficiency in analytics tools and understanding of SEO and PPC.

Responsibilities

• Design and deliver integrated demand generation campaigns across multiple channels.
• Optimize landing pages and forms to improve conversion rates.
• Analyze campaign performance to inform strategy.

Skills

Demand generation

Digital marketing

Data analysis

Content creation

SEO

PPC

Education

Bachelor's degree in Marketing, Business, or a related field

Tools

HubSpot

Marketo

Salesforce

Google Analytics

Job description

Fractional Demand Generation Marketer (Remote / Flexible Start)

An international professional services firm is seeking a Fractional Demand Generation Marketer to drive growth, increase engagement, and enhance overall market presence. This is an exciting opportunity for a creative and data-driven marketer who enjoys building impactful campaigns and seeing measurable results.

Start Date: Flexible

The Role

In this role, you'll take ownership of developing and executing multi‑channel demand generation strategies designed to attract, nurture, and convert leads. You'll collaborate across sales, content, and product teams to ensure marketing efforts align with wider business goals.

Key Responsibilities

• Design and deliver integrated demand generation campaigns across multiple channels.
• Create and optimize landing pages, forms, and other lead capture tools to improve conversion rates.
• Collaborate with content teams to produce compelling blogs, whitepapers, and case studies.
• Track and analyze campaign performance (CTR, conversion, ROI) to inform strategy and improve outcomes.
• Stay ahead of industry trends, technologies, and competitor activity to refine marketing approaches.

About You

You're both strategic and hands‑on, comfortable blending creativity with analytics to deliver results.

Requirements

• 3+ years of experience in demand generation or digital marketing.
• Bachelor's degree in Marketing, Business, or a related field.
• Experience with marketing automation tools (e.g., HubSpot, Marketo) and CRM platforms (e.g., Salesforce).
• Strong written communication skills and an ability to craft persuasive messaging.
• Proficiency in analytics tools (e.g., Google Analytics, HubSpot) and understanding of SEO and PPC.

Nice to Have

• Experience with emerging technologies or innovative demand generation techniques.
• Marketing certifications or industry‑specific knowledge.
• Experience mentoring or leading within a marketing team.

What's on Offer

• Flexible working hours and remote options.
• Opportunity to make a measurable impact within a high‑performing, collaborative team.
• Competitive compensation aligned with experience and contribution.
• A supportive, innovative, and inclusive work environment