FP & A Manager, HOKA DTC

110 Deckers Europe Limited; Greater London; Hybrid; GBP 90,000 - 120,000; Full time

Benefits offered by this job

Hybrid & Flexible Working Environment

27 Days Holidays + Bank Holidays

Discounts and employee programs

Global Mentorship Program

Job summary

Deckers Brands is seeking an FP&A Manager for HOKA Direct-to-Consumer, leading financial planning and analysis for DTC channels across EMEA and collaborating with e-Commerce and Retail teams. You will own robust seasonal and annual planning and forecasting, transforming financial data into actionable insights and partnering with stakeholders to hit brand objectives.

You will report to the Head of FP&A and manage one FP&A Analyst, driving improvements in planning, reporting, and cross-brand

Qualifications

• Fully qualified finance professional (ACA, CIMA, or ACCA).
• Experience in planning and analysis at manager level.

Responsibilities

• Act as trusted finance business partner to e-Commerce and Retail teams across the DTC brands.
• Lead preparation of full P&L across stores and DTC channels; own annual plan and quarterly reforecasts.
• Manage cost forecasting including marketing and travel; deliver timely management reporting packs.
• Present quarterly financial results to executive stakeholders and drive cross-brand reporting.

Education

ACA, CIMA, or ACCA

Tools

Tableau

Power BI

Job description

FP&A Manager - HOKA DTC At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us.

The Role:

As FP&A Manager, HOKA DTC, you will lead financial planning and analysis for HOKA’s Direct-to-Consumer (DTC) channels while supporting reporting across Deckers brands and channels throughout EMEA. Working closely with the HOKA e-Commerce and Retail teams, you will own robust seasonal and annual planning and forecasting for a DTC business. You will transform financial and commercial information into meaningful insights, identifying risks and opportunities and partnering with stakeholders to help achieve our brand objectives. Reporting to the Head of FP&A and managing one FP&A Analyst, you will combine commercial thinking with financial expertise while continuously improving how we plan, collaborate, report, and support the DTC business.

Your Impact:

Act as a trusted finance business partner to the HOKA e-Commerce and Retail teams, providing insightful analysis, constructive challenge, and commercial support. Own preparation of the full P&L across HOKA stores and HOKA.com. Lead the Annual Plan and quarterly reforecasts from start to finish, supported by the FP&A Analyst, ensuring plans are robust, accurate, and delivered on time. Challenge stakeholder plans and forecasts using commercial awareness, historical data, trends, and regional and corporate targets. Manage risks and opportunities with business leaders and review seasonal sales performance and future seasonal targets, providing appropriate challenge when needed. Own cost forecasting, including but not limited to marketing and travel. Deliver timely brand reporting packs and management information, transforming performance data into relevant insights that support informed decision-making. Prepare inputs for management and executive-level reporting, including Annual Plan, quarterly reforecasts, MBR, and QBR materials, and present quarterly financial results to executive stakeholders and the HOKA team. Produce multi-brand reporting, seasonal summaries, full-price and markdown analysis, margin reporting, and ad hoc analysis in response to evolving business needs. Partner with the Trading Director to establish robust quarterly projections with clear assumptions and commentary, communicating a comprehensive view to the wider business. Support the Head of FP&A in executing the Brand Plan and achieving EMEA sales and margin objectives. Manage, coach, and develop one FP&A Analyst while promoting accountability, effective training, continuous learning, and knowledge sharing. Partner closely with the UGG FP&A team to develop consistent brand and channel reporting, strengthen alignment, and share best practices. Maximize EMEA and global reporting tools and support adoption of platforms such as Tableau and Power BI, including training where required. Drive continuous improvement in FP&A reporting, systems, processes, and ways of working while encouraging greater self-sufficiency throughout the EMEA business. Take ownership of routine FP&A touchpoints, including weekly trade, billings, plans, reforecasts, and reporting, becoming a trusted resource for FP&A support. Build collaborative relationships across Commercial, Finance, and the wider business while proactively identifying insights, risks, and opportunities that can drive performance.

COME AS YOU ARE

We celebrate diversity—of your background, your experiences, and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.

Who You Are:

• Driven and self-motivated, able to partner effectively across the business
• Articulate and curious
• Uses logic to solve difficult problems with effective solutions
• A supportive people leader who builds strong relationships, encourages collaboration, develops others, and shares best practices.

We would Love to Hear from People with:

• A fully qualified finance professional (ACA, CIMA, or ACCA) with planning and analysis experience at Manager level.
• A commercially minded FP&A business partner who brings drive, curiosity, adaptability, and a focus on adding value and seeing beyond the numbers.
• Experienced in business partnering with commercial leaders and comfortable constructively challenging and influencing senior stakeholders.
• Able to interpret complex financial and non-financial information and turn it into clear, relevant insights and compelling business stories.
• Experienced working across Pan-European and multi-currency environments, including USD.

What We Will Give You:

• 27 Days Holidays + Bank Holidays & some time away from work – on top of generous holiday allowance, we can generally take advantage of half day Fridays providing our work is finished for the week.
• Extras, discounts, perks & volunteering opportunities – Being a valued member of the Deckers Brands team means more than just a paycheck.
• From generous discounts to community-based programs, we offer a variety of cool extras.
• Growth and Development – Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development including Global Mentorship Programme
• Hybrid & Flexible Working Environment
• Equal Employment Opportunity Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands.
• We welcome qualified applicants embracing their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all of the other beautiful parts of your identity.

#LI-LJ1 #LI-FC1 #LI-NS1 #IND

More than Just a Footwear Company

From our corporate offices to our global retail stores, there’s a curious, independent spirit that’s distinctively Deckers Brands. We’re about giving people the freedom to pursue their passions. And we’re committed to helping them succeed; to become their best selves. That’s why we’re about more than work, the 9 to 5 or daily grind. We’re about opportunity - opportunity to create, to grow and to have an impact. As we work to become better at everything we do, how we better the world matters, too. Our products and brands are loved, no doubt about it. But the difference we make in people’s lives begins with our people, right here at Deckers Brands. We’re adventurous, spirited, unafraid of new challenges and willing to take chances. We are always ready to rally around a cause. Put simply, we want all of our people to thrive - to reach their full potential and have fun while doing it. Because in the end, Deckers thrives when our people thrive.