Founding Product Designer (UI/UX)

AURORA; Greater London; Hybrid; GBP 130,000 - 160,000; Full time

Benefits offered by this job

Stock options

Relocation package

In-office with flexible remote days

Job summary

Aurora, the AI-native Lifestyle Operating System, is hiring a Founding Product Designer in London. You will shape UI/UX and product experiences for a high-performance lifestyle platform used by world-class performers.

You’ll own design end-to-end, collaborate closely with engineering and product, and drive premium usability and craftsmanship across Aurora’s multi-device experiences. This is a unique opportunity to define a new category from first principles.

Qualifications

• 3+ years of experience designing digital products, with ownership over shipped consumer experiences.
• Experience working in fast-moving startup or zero-to-one environments.
• Strong end-to-end product design skills across UX, UI, interaction design, and visual polish.
• Experience creating and maintaining design systems, components, and interaction patterns.

Responsibilities

• Discovering member problems and opportunities
• Designing interaction models and product experiences
• Creating production-ready designs and systems
• Working directly with engineering and product to ship
• Raising the bar for usability, clarity, and craftsmanship across Aurora

Skills

Product design

UX design

UI design

Systems thinking

Job description

Product Designer

Location: London, UK

Salary: £130,000 - £160,000

0.5 - 1% stock options

In-office, with flexible remote days

UK/EU re-location package available

About Aurora

Aurora is the AI-native Lifestyle Operating System for the world's highest performers.

A proactive, conversational lifestyle management product relied on by the world's top founders, athletes, and creatives to advise, execute, and manage their travel, dining, wellness, experiences, and gifting globally.

Over half our members use every single day, 95% every week, and in our first 6 months, member spend & engagement is outperforming industry benchmarks by 5×.

Aurora is backed and chaired by Alex Macdonald, the most successful founder in this category, and has raised $12M from experienced operators and tier-1 investors.

We are now expanding the founding engineering team as we scale the product and the member base.

Aurora is built in person from our offices in London, New York, and Los Angeles. The engineering team works from our London office in Belgravia, with flexible remote days.

You can find our recent launch video here.

The Founding Product Designer

Our team of 20 is searching for a world-class Product Designer to help define Aurora’s UI, UX, and product experience.

Aurora is building the definitive lifestyle operating system: a platform designed to maximize exploration, relationships, and longevity for the world’s highest performers.

We believe the most important parts of life should not create administrative burden. They should be effortless to manage, beautiful to discover, and rewarding to invest in.

Today, Aurora combines AI, conversational interfaces, health data, travel, dining, experiences, luxury goods, gifting, logistics, and human expertise into a single experience. Tomorrow, we intend to become a truly multi-device, multi-modal, multiplayer platform that powers every aspect of modern lifestyle management.

Design sits at the center of that mission.

We’re not looking for someone to execute requirements. We’re looking for someone who can identify problems, challenge assumptions, define solutions, and craft experiences that feel intuitive, personal, and delightful.

You’ll own product design end-to-end:

• Discovering member problems and opportunities
• Designing interaction models and product experiences
• Creating production-ready designs and systems
• Working directly with engineering and product to ship
• Raising the bar for usability, clarity, and craftsmanship across Aurora

Currently, Aurora serves a highly engaged member base with social-media-level engagement metrics and industry-leading transaction frequency and spend.

The opportunity ahead is substantial.

Lifestyle is the ultimate wedge into trust, engagement, and spending. Just as businesses run on Stripe’s rails, we believe life will increasingly run on Aurora’s rails.

You’ll help shape a product used multiple times per day by some of the world’s most ambitious individuals, fundamentally changing how they discover, plan, book, and manage their lives.

You do not need extensive premium consumer experience. In fact, we actively welcome designers who are inspired by modern product thinking and exceptional user experience rather than traditional conventions.

Our team cares deeply about elegant systems, thoughtful details, and building products that feel joyful to use.

The role reports directly to the CTO, with close collaboration with the CEO, and has the potential to grow into a senior leadership position spanning both design and product.

If you’re excited by ambitious product challenges, obsessive attention to detail, and the opportunity to define a new category from first principles, we’d love to hear from you.

Our Principles

We’re a deeply committed team of tier-1 backed and exited operators united by our four core principles:

• We seek truth
• We are high-leverage
• We are owners
• We believe impossible is an attitude

High Leverage

Design a daily-use product placed directly in the hands of the world’s most ambitious individuals and organizations - empowering them to compound their time, relationships, and global impact.

Cutting-Edge AI

Work hands-on with a next-generation AI system redefining lifestyle management at the highest level, spanning context, recommendation, orchestration, and execution. Design an ultra-lightweight, ultra-high-leverage product experience that consistently wins the engagement, trust, and spend of the most powerful consumer cohort in history.

Opportunity

Play a foundational role in building the future of high-performance lifestyle management - a $100bn opportunity at the intersection of technology, luxury, and longevity.

About the Founders

Aurora was founded in 2024 by:

• Jonah Lowenstein, previously founder of a social e-commerce platform backed by Accel, 20VC, and the co-founder of Venmo
• Aurelius Zwick, won the UK’s largest youth entrepreneurship competition at age 16
• Dmitry Ogurtsov, previously director of engineering at conversational AI company exited to ZoomInfo

Aurora is chaired by Alex Macdonald, founder of the world’s most successful concierge - exited to Capital One for $300m.

To date, we’ve raised $12M from Tier-1 VCs and operators, including the founder of Cleo, Quadpay, early investors in Supercell and Deliveroo, the President of VistaJet, and tier-1 athletes including Kevin Love and Kyle Kuzma.

Experience

• 3+ years of experience designing digital products, with ownership over shipped consumer experiences
• Experience working in fast-moving startup or zero-to-one environments

Product Design Expertise

• Strong end-to-end product design skills across UX, UI, interaction design, and visual polish
• Ability to translate complex workflows into intuitive, elegant user experiences

Systems Thinking

• Experience creating and maintaining design systems, components, and interaction patterns
• Ensures consistency and scalability across the product

User-Centered Design

• Proven ability to incorporate user feedback, research insights, and data into design decisions
• Strong intuition for premium consumer expectations

Collaboration & Communication

• Works closely with engineers and product managers to deliver cohesive, high-quality outcomes
• Clearly articulates design rationale and tradeoffs to stakeholders

Attention to Detail

• Exceptional craft and polish
• Ensures every shipped experience meets a bar fit for the world's highest performers

Bonus: Experience leveraging AI systems when designing.

1. $2,000 Tech & Education budget
2. Complimentary Oura ring or Whoop
3. Complimentary longevity testing subscription
4. Lifestyle perks, events, and access opportunities
5. Full health benefits; 90% coverage, including full dental & vision
6. Complimentary dinners and evening transport
7. 15 Flexible remote days per year