Founding Marketer - Wexler

Matter Intelligence; City Of London; On-site; GBP 70,000 - 90,000; Full time

Job summary

A legal AI firm in London is seeking a Founding Marketer to craft its narrative and amplify its brand in the legal market. The ideal candidate will design campaigns, manage events, and drive awareness. Looking for someone with entrepreneurial spirit and robust marketing experience. Competitive salary of £70K - £90K with equity options.

Benefits

Significant equity

Budget for professional growth

Bi-annual team retreats

Qualifications

• 3–5+ years of experience in marketing, growth, or brand.
• Comfortable drafting press releases and editing videos.
• Ability to translate complex ideas into clear stories.

Responsibilities

• Become the voice of Wexler in the legal AI market.
• Design and run multi-channel campaigns to drive awareness.
• Plan presence at major legal tech conferences.

Skills

Creativity

Data-driven strategy

Brand storytelling

Event planning

Analytical skills

Tools

HubSpot

Figma

Job description

Location

London

Employment Type

Full time

Department

Wexler

Compensation

• £70K – £90K • Offers Equity

About Wexler

Wexler is building the best AI system for litigation on the planet. We work with some of the world’s largest law firms, helping them to solve their most complex cases, find the winning strategy in each matter, and create clarity from the chaos of documents and facts in each case. We are a rapidly growing, legal AI company based in London. Clifford Chance, HSFKramer, Goodwin, Addleshaw Goddard and more rely on us to help find the critical facts that can determine their chances of winning a case.

We’re backed with a $5.3M Seed by Pear VC, Seedcamp, The LegalTechFund + many leading industry angels.

We are building a comprehensive AI platform for managing, resolving and preventing legal disputes across Enterprise law firms and Fortune500 companies. We are growing 10x YoY and signing more eminent firms every month. Our system extracts, objective, cross referenced facts from millions of documents, helping litigators win more cases whilst saving months of working hours. In this way we ensure every client gets the representation they deserve.

AI is transforming the law, but most tools have focused on contract law or are generalist copilots that aggregate the tasks lawyers do across practices. Wexler is the leading gen-AI platform specifically built for the nuances of litigation, and our growth proves the story is resonating.

About the Role

We’re now looking for a Founding Marketer. A creative, data-driven all-rounder who can blend strategy and execution to tell Wexler’s story to the world. This is a rare opportunity to build a category-defining brand from the ground up, shaping how the legal world understands and adopts AI.

You’ll be the first full-time marketing hire, working directly with our founders (CEO and CTO) to define, build, and scale our marketing engine. From shaping our narrative and running campaigns to designing decks, managing events, and turning product insights into powerful storytelling.

This is a hands-on role for someone who loves to build, experiment, and get things done. You’ll move fast, iterate constantly, and see your work make an immediate impact on how top-tier law firms and corporate teams engage with Wexler.

What You’ll Do

You'll become the voice of Wexler in the legal AI market, working closely with the commercial team and external stakeholders to build brand awareness and drive qualified demand. Your focus will be creating campaigns and content that generate pipeline and translate directly to revenue growth. You will work with a freelance team to execute on different projects.

Brand & Storytelling

• Craft Wexler's narrative and positioning in the legal AI space
• Create content that resonates with senior legal audiences — case studies, thought leadership, newsletters, video scripts
• Partner with our founders on PR and media strategy

Demand Generation

• Design and run multi-channel campaigns (email, LinkedIn, events, partnerships) to drive awareness and qualified leads.
• Manage our HubSpot and track pipeline performance, working closely with our commercial team to optimise conversion.
• Experiment with growth channels to find what works in the market

Community & Events

• Plan and execute our presence at major legal tech conferences, from booth design to post-event follow-up and ROI.
• Create opportunities for litigators and AI enthusiasts to engage with our brand.

Marketing Operations & Design

• Maintain a consistent brand identity across decks, website, social, and client materials.
• Work with designers, freelancers, and agencies as needed to produce exceptional creative output.
• Analyse campaign results, web traffic, and engagement metrics to inform strategy and demonstrate ROI.

What you bring

You’re a builder. Someone who thrives in a fast-moving environment where no two days are the same. You’re as comfortable drafting a press release as you are editing a video, running an event, or tweaking CRM workflows. You’re resourceful, creative, and obsessive about delivering work that looks sharp and gets results.

Experience

3–5+ years in marketing, growth, or brand. Ideally at a startup, B2B SaaS company, or professional services firm

Full-stack skills

You're comfortable with content, campaigns, social media, events, CRM, and analytics.

Exceptional communication

You can translate complex ideas into clear, compelling stories for senior professionals

Design sensibility

You know what good looks like and can work with tools like Figma

Analytical thinking

You track results and understand how marketing drives business outcomes

Curiosity

You're fascinated by how AI is transforming complex industries

Startup mentality

Hands-on, resourceful, and ready to roll up your sleeves

Location

London-based and ready to work from our WeWork Aldwych office 4 days/week

What we offer

At Wexler, you'll have the chance to build long-term, strategic relationships with some of the world's leading litigation teams - working on truly impactful problems that can determine case outcomes from day one. You'll be part of a fast-scaling, entrepreneurial environment where your ideas matter and your growth is a priority. As an early member of the Marketing team, your work will be visible, meaningful, and closely connected to both our customer growth and our product evolution.

You'll collaborate with our founding team and cross-functional teams, helping articulate how we engage and support legal professionals tackling their most complex disputes. We offer a competitive salary, significant equity in a rapidly growing company, huge autonomy and ownership, budget for learning and professional growth, and bi-annual team retreats.

Compensation Range: £70K - £90K