Founding GTM Engineer

Next Matter; City Of London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading software firm in London seeks a CRM Ops Marketer to build AI-powered customer journeys that drive engagement and retention. You will work closely with various teams to turn their CRM into a strategic growth engine. The ideal candidate has strong HubSpot expertise and a proven record in B2B SaaS or fintech marketing. Enjoy benefits like hybrid work, paid holidays, medical insurance, and a training budget.

Benefits

25 Days Paid Holiday

4% Pension Contributions

Private Medical & Dental Insurance

Gym Classes or Spa Treatments

Apple MacBook Pro

$200 Workplace Budget

Training and Development Budget

Qualifications

• 3+ years experience in CRM marketing, preferably in B2B SaaS or fintech.
• Proven ability to design customer journeys for activation, retention, and upsell.
• Strong collaborative mindset and project management skills.

Responsibilities

• Lead lifecycle strategy across key segments from onboarding to renewal.
• Run multi-channel campaigns to boost engagement and revenue.
• Leverage AI and automation tools to personalize CRM initiatives.

Skills

HubSpot expertise

B2B SaaS or fintech CRM marketing

AI in marketing

Strong project management skills

Tools

Amplemarket

Apollo

Job description

Location

London, United Kingdom

Employment Type

Full time

Location Type

Hybrid

Department

Revenue

Cryptio

Cryptio is an enterprise grade crypto back office platform. Our software helps financial institutions, corporates and crypto native companies navigate the fragmented digital asset landscape with confidence. We have raised $26m to date and are backed by tier 1 crypto and non crypto investors: Point Nine, 1kx, BlueYard, Tim Draper, Alven and Ledger Cathay. Some of our clients include top institutions like Circle, Uniswap or the Government of El Salvador.

We\'re tackling one of the biggest challenges in crypto right now – building the infrastructure to help institutional adoption. And we\'re playing to win.

Location

We are a remote first company, however for this Growth Owner role, you must be based in London or the United Kingdom, with the ability to easily come to our London office on a monthly basis.

About The Role

We’re looking for a CRM Ops Marketer to build and scale AI-powered, highly personalized customer journeys that drive activation, adoption, expansion, and retention.

You’ll work closely with Growth Owners, Sales, Product, and Events to turn our CRM into a strategic growth engine. Powering multi-channel campaigns that meet customers with the right message, at the right time, in the right place.

This is a role for a CRM expert with AI instincts, a creative edge, and a drive to make every customer touchpoint count.

What You’ll Do

• Lead lifecycle strategy across key segments from onboarding to expansion and renewal.
• Run multi-channel campaigns via email, LinkedIn, Twitter, lu.ma, ABM, and more to boost engagement and revenue.
• Leverage AI & automation tools to personalize and scale CRM initiatives efficiently.
• Drive revenue impact by improving pipeline velocity, expansion, and Net Revenue Retention.
• Ensure CRM hygiene and monitor key KPIs to optimize lifecycle performance.
• Work cross-functionally to align CRM efforts with business goals.

What You Bring

• HubSpot expertise and familiarity with tools like Amplemarket, Apollo, or similar.
• Proven track record in B2B SaaS or fintech CRM marketing (3+ years preferred).
• Experience designing journeys across activation, adoption, retention, and upsell.
• Obsession with AI in marketing - from personalisation to workflow automation.
• Strategic thinker with a test-and-learn mindset and fast execution.
• Highly collaborative with strong project management skills.

Bonus If You Have

• Hands-on experience with AI-based personalisation tools or journey orchestration platforms.
• A passion for emerging tech and customer experience innovation.

Interview Process

• Talent Screen - 45 min
• 1st Interview - 60 min
• Case Study
• Case Study Interview - 90 min
• Culture Interview - 60 min

Benefits

Fully-Remote / Hybrid – The choice is yours!

25 Days Paid Holiday + Bank Holidays + Your Birthday Off

Earn an extra day of annual leave for every year you\'re at Cryptio

4% Pension Contributions toward your future!

Private Medical & Dental Insurance with Allianz!

Attractive Maternity and Paternity Policies for your growing family

Gym Classes or Spa Treatments with ClassPass!

Apple MacBook Pro – The best tech at your fingertips!

$200 Workplace Budget to create your perfect home office!

Training and Development Budget – Invest in yourself and grow!