Founding Growth Marketer

Healthtech 1; Greater London; Hybrid; GBP 55,000 - 65,000; Full time

Benefits offered by this job

Volunteer days

Social days

Learning budget

Breakfast & lunch in office

Wellbeing budget

Paid leave enhancements

Pension plan

Local living benefit

Transport/uber claims after 7pm

Job summary

Healthtech-1 is seeking a Founding Growth Marketer to build and execute a growth marketing playbook across content distribution and community. You will develop inbound acquisition to scale the UK GP practice market, partnering with the content team to ensure consistent brand voice.

The role focuses on two channels initially, with experiments, measurement, and attribution at the core. London-based hybrid role with in-office and remote collaboration, aiming for rapid lead generation and scalable

Qualifications

• Generalist with experience optimising multiple channels.
• Analytically sharp with data-driven decision making.
• Experimental thinker who forms hypotheses and tests cheaply.

Responsibilities

• Own north-star metric: qualified leads and reporting.
• Run email campaigns and paid channels.
• Lead content distribution and collaboration with content marketer.
• Develop community & events strategy and execution.
• Optimise website and ensure brand voice consistency.
• Collaborate across teams to maintain lead quality.

Skills

Generalist

Analytical mindset

Experimental mindset

Entrepreneurial

Strong communicator

Transparent

Job description

Founding Growth Marketer

The Founding Growth Marketer will build and execute the growth marketing playbook to enable Healthtech-1 to reach 100% of the UK GP practice market. You will focus initially on two marketing channels – content distribution and community – and develop inbound acquisition activities to replace outbound sales.

Objectives & Key Results – First 3 Months

Objectives: Nurture potential customers from problem unaware to interested in Healthtech-1.

• Generate 100 leads per month
• Run 5 experiments
• Set up accurate measurement and attribution
• Growth team grades hand‑over process as 5/5
• Nurture an engaged community of 100 by running 3 high‑impact events

Projects & Milestones – First 3 Months

By Month 1 – Get the lay of the land & implement quick wins

• Understood context, current state, and biggest opportunities
• Audited existing marketing activity
• Built a strategy for nurturing leads using content marketing (channel 1)
• Set up attribution tracking
• Improved landing pages and website conversion with measurable uplift
• Identified and implemented 3 quick wins
• Generated 25 leads from channel 1

By Month 2 – Double down on signals and start the 2nd channel

• Built a strategy for community and events (channel 2)
• Identified and implemented 3 quick wins for this channel
• Launched a referral or ambassador programme
• Hosted at least one community‑building touchpoint
• Generated 50 leads from all channels
• Reporting is easy and accurate

By Month 3 – Scale your channels

• Built automations that increase activity in both channels
• Scaled both channels to national coverage
• Planned a quarter of community events
• Generated 100 leads from all channels

Scope of the Role

• Your north‑star metric (qualified leads generated) and reporting
• Email campaigns
• Paid channels
• Content distribution (and collaboration with content marketer)
• Community & events
• Website optimisation
• Consistency with brand and tone of voice

Responsibilities You Do Not Own

• Video content creation (distribute only)
• Product decisions
• Sales execution (collaborate on lead quality only)

Required Experience

• Generalist – optimised multiple channels before
• Analytically sharp – set up proper measurement and data‑driven decisions
• Experimental mindset – form hypotheses, test cheaply, adjust quickly
• Entrepreneurial – startup or founder experience a plus; comfortable with ambiguity and pace
• Strong communicator – connect with NHS staff; community focus
• Transparent – share what works and flag what does not without chasing for updates

Nice to Have Experience

• Marketing to a professional or practitioner audience (healthcare, legal, finance, education)
• Run a referral or ambassador programme before
• Hands‑on experience with paid marketing
• Built marketing automations

Hiring Process

1. Intro chat – 20 minutes
2. CV deep‑dive – 45 minutes
3. Paid in‑office work trial – 6 hours
4. Principles interview – 1 hour
5. Offer and onboarding

Salary & Location

Salary: £55,000 – £65,000. Location: Stratford, London – in office 4 days a week, 1 day working from home.

Benefits

• Paid volunteer days – 2 days per year
• Team social days – 6 days per year
• Learning budget – £250 per year
• Daily breakfast and lunch provided when in office
• Health and fitness budget – £60 per month
• Additional paid leave – 7 days
• Generous sick leave policy and mental health leave
• Parental leave – statutory plus company contributions, changing with tenure
• Fertility leave – 5 days off per year
• Pension – 3% employer contribution, 5% employee auto‑contribute
• Local living benefit – £5,000 if within 30‑minute walk, £2,500 within 30‑minute bike
• Deburring dinner and Uber claims after 7 pm and 9 pm available for wellbeing

Inclusive & Diverse by Design

Healthtech-1 actively builds an inclusive culture and welcomes candidates from all backgrounds.