Founding Designer

Healthtech Ltd; City of Westminster; On-site; GBP 60,000 - 80,000; Full time

Job summary

A health technology company based in Westminster is seeking a skilled designer to create user-friendly experiences for patients using their appointment booking platform. The role requires engaging with users to drive insights and design intuitive interfaces that simplify complex processes. You will collaborate closely with the team to enhance user satisfaction, and your insights will play a pivotal role in shaping a modern health tech product. This position offers a supportive and innovative work environment focused on improving healthcare accessibility.

Benefits

Paid volunteer days

Health and fitness budget

Learning budget

Homemade breakfast and lunch

Qualifications

• 4+ years of design experience at a high-quality product organization.
• Experience building accessible designs for diverse users.
• Ability to conduct user research and analyze data for design improvements.

Responsibilities

• Design patient-facing experiences that foster trust and ease of use.
• Create unified onboarding experiences for patients and practices.
• Redesign booking flow based on user insights and research.

Skills

User research

Mobile-first design

Data analysis

Flexibility

Marketplace design

Job description

The North Star the entire company is shooting for is Weekly Appointments Booked (WAB). Our first step in building a universal appointment booking platform, is by unlocking access to GP practices. To win we'll need:
1. Supply of appointments + You'll design a practice facing experience that makes it easy to provide appointments whilst feeling in control. + Goal: Practices don't forget to provide appointments, practices feel in control of appointments.
2. Demand for appointments + You'll design highly converting experience that patients love and trust on bookable.health. We create trust by working within and at a times evolving NHS style guidelines. + Goal: Focus on website visit to booking conversion rate.
3. Market acceptance + Your designs will create clarity. Care navigation decisions are consequential and it is imperative that patients understand whats happening to them as they use bookable.health - patient confusion is a constant battle that should be fought in every design decision. + Goal: Retention for patients who use Bookable is greater than patients who register via the GP practice's website.
Your 30 / 60 / 90 day plan.

30/60/90 Day Plan

• Read up on the NHS
• Spend a week as a GP practice reception to understand what patients want and need.
• Speak with over a 200+ patients that have used bookable to understand how patients experience our products.
• You have discovered things about our users we don't know yet.
• Redesign one part of the booking flow and shipped it. Outcome: You've made thoughtful choice about which part of the funnel to improve, shipped your first experiment, analysed the data and developed a new design.
• Ship 2 more changes that improve the experience of the patient.
• Using your insights, create end-state design that unifies the new patient and existing patient booking experience.
• Produce content for patient marketing that matches the new experience and resonates with patients. Outcome: Product teams are aligned towards the end state.
• Redesign the practice hub including settings and analytics.
• Create a unified onboarding experience across Bookable, Registrations, Navigation, and Capacity. Outcome: The whole product ecosystem feels coherent, modern, and ready for scale.

Our office is within a GP practice. This is our unfair advantage. Got a question? Pop down the corridor. Want to learn how your work affects real patients? Pop downstairs to reception. 4 days in the office. We highly prioritise in person communication and expect a minimum of 4 days in the office. Our anchor days are Mon, Tues and Fri; and our flex days are Wed or Thurs. Homemade breakfast and lunch are on the house every day when you're in the office, ensuring you're fuelled for success! We work in growth cycles. Every 8 weeks we do the same set of activities. 1 week outside of Business-as-Usual to research, strategise, plan our work. 7 weeks to knuckle down and deliver it. We're highly collaborative. One of the benefits of a high trust team is we often work autonomously, but as a team we're very collaborative by nature. Two heads are often better than one, and we frequently lean on each other to solve problems together. We're backed by industry leaders. We're on the DigitalHealth.London Accelerator, backed by the NHS Clinical Entrepreneur Program, winners of the London Business School Healthtech Challenge, Innovate UK, and Y Combinator (S23). An opportunity for real upside Paid volunteer days. We offer an additional 2 paid days off per year where you can give back to your mission of choice. Every 8 weeks we take a day off to socialise as a team. In the past we've hiked Box Hill, raved at All Points East and spent one rainy day at Thorpe Park. This works out as 6 working days a year. Learning budget and time - we care about this; this is flexible and based on need but everyone will receive a yearly allocation towards their continual growth. Homemade breakfast and lunch are on the house when you're in the office, ensuring you're fuelled for success! Health and fitness budget of £60 per month - see more here. Tooling; you'll have your choice of operating systems and any additional tools you need to do your best work (e.g. keyboard, additional monitors, mouse etc). If you're on our Engineering teams you'll receive the latest MacBook Pro and our Growth & Ops teams receives a MacBook Air. We know health and family come first which is why we have a generous sick leave policy with additional days that can be taken for mental health leave. We prioritise time outside of work to bond, once a year we'll holiday together! Destination chosen by popular vote. In 2025, we spent 8 days in a surf camp in France! No private medical insurance, because we believe in the NHS and we are here to improve it! Parental leave: Post passing probation it is: statutory - 6 weeks 90% pay then, SMP for 33 weeks; if you've been an employee for a year: 12 weeks 100% pay then, SMP for 27 weeks; and if you have been here for 2 years: 18 weeks 100% pay then, SMP for 21 weeks. This will improve over time. Fertility leave. We understand how difficult a fertility journey can be. This is why we give an extra 5 days off per year if you or your partner are going through fertility treatment. Pension - We operate a standard 3% employer contribution and employees auto-contribute 5% of their salary. We use Nest as our provider.

Qualifications and Characteristics

• You love speaking to patients and practices for insights: Talking to users isn't a chore, it's something you view as essential to designing something people want.
• You understand how to build accessible mobile-first designs: We want you to come with knowledge of how to design for low literacy, multi-lingual and diverse patients.
• You're good with data: Using our analytics you are able to understand and create relevant experiment to create better design. Able to understand A/B tests.
• You're autonomous: You don't need to be told what to do. You can be given a metric like conversion, and do the user research and data analysis to iterate towards an improved design.
• You're flexible: As our first designer you'll need to be able to multi-task and context switch between design, UX/UI, branding etc.
• You have experience building marketplaces: You get the trade offs between supply, demand and market acceptance, you've know how to create compelling ads, a variety of highly converting and SEO optimised landing pages.
• You care about words too: You believe in simple understandable language.
• You've been a founder before or have worked in early stage startups.
• 4+ years of design experience taking products from idea to delivery at a high-quality product organisation.

Exciting challenges lie ahead—guided by our principles, we'll meet these challenges with a thoughtful and caring approach to support our community of NHS GP practices. These values drive everything we do at Healthtech-1: 1. Simplify the complex 2. Trust in radical truth and transparency 3. Obs... 4. Be an owner 5. Be both a teacher and a student 6. Amplify others 7. Find the fun.