Fitness Development Manager - North

Everlast Gyms; Shirebrook; On-site; GBP 35,000; Full time

Job summary

A leading fitness brand in the UK is looking for a Fitness Development Manager to elevate coaching standards and drive commercial success across their gyms. This senior, field-based role involves recruiting and training high-performing teams, ensuring consistency in fitness experiences, and leveraging data to maximize performance. The ideal candidate should possess a Level 3 fitness qualification, strong leadership skills, and a passion for fitness. A competitive salary of £35,000 plus bonuses is offered alongside benefits including a company car and gym membership.

Benefits

Company car

Free gym membership

20% discount across Frasers Group brands

Performance bonus

Qualifications

• Must have Level 3 fitness qualification or equivalent.
• Proven experience with group training concepts.
• Strong knowledge of gym operations preferred.

Responsibilities

• Lead fitness standards across the Everlast Gyms estate.
• Drive commercial fitness product success.
• Develop high-performing fitness teams.

Skills

Influential communication

Team leadership

Fitness coaching

Commercial awareness

Education

Level 3 fitness qualification

Job description

Company Description

Lead the standard. Develop the talent. Elevate the fitness experience.

Everlast Gyms is growing fast – and we’re looking for a Fitness Development Manager to lead the performance, quality, and commercial success of fitness across our clubs from the Midlands to Scotland.

This is a senior, field‑based leadership role for a fitness professional who can influence at scale. You’ll shape coaching standards, develop high‑performing fitness teams, and ensure every Everlast Gym delivers an elevated, commercially strong fitness proposition.

Backed by the power of Frasers Group, this is a career‑defining opportunity to leave your mark on one of the UK’s fastest-growing gym brands.

What’s in it for you?

Regional Leadership Impact

You’ll own fitness standards across a large estate, influencing performance, people, and product at scale.

Career Progression Without Limits

We grow fast – and we develop leaders even faster. This role opens pathways into senior fitness, commercial, and central leadership roles.

Training & Development

Ongoing leadership development, advanced fitness product training, and the opportunity to remain hands‑on delivering group training and events.

Reward & Recognition

• Salary: £35,000 + performance bonus
• Company car
• Free Everlast Gym membership
• 20% discount across all Frasers Group brands
• Monthly recognition programmes including Everlast Champions and Frasers Group Champion (double‑salary month for winners)

A Culture Built for the Ambitious

Fearless, fast‑paced, high energy – built for people who back themselves and lead from the front.

Job Description

Lead the Fitness Standard

• Act as a visible ambassador for fitness across the Everlast Gyms estate
• Set, embed, and maintain elite coaching standards aligned to the Everlast brand
• Ensure consistent delivery of group training, PT, and fitness experiences across all clubs

Drive Commercial Performance

• Own and drive the commercial success of the fitness product across your region
• Support clubs to maximise PT revenue, group training utilisation, and engagementUse data, insight, and KPIs to influence performance and challenge underperformance

Develop High‑Performing Teams

• Recruit, train, develop, and retain Head Coaches, Personal Trainers, Fitness Coaches, and class instructors
• Support General Managers and Area Managers through onsite and remote coaching
• Build strong pipelines of talent and future fitness leaders

Deliver Elevated Fitness Experiences

• Lead regional workouts, launches, and events across the Frasers Group estate
• Drive group training engagement through innovative programming and activation
• Ensure fitness environments are professional, safe, engaging, and on‑brand

Execute with Precision

• Lead the rollout of new fitness products and initiatives
• Partner with Learning & Development to evolve training materials and delivery methods
• Maintain brand standards in line with the Everlast brand book across all clubs

Qualifications

• Level 3 fitness qualification (or equivalent) – essential
• Proven experience delivering a wide range of group training concepts
• Strong knowledge of both boutique fitness and large‑scale gym operations
• Experience leading and developing teams of PTs and freelance coaches
• Commercially minded, with a clear understanding of fitness revenue models
• Confident, influential communicator with strong stakeholder management skills
• A passion for health, fitness, and coaching excellence
• Driven, ambitious, and committed to continuous development
• Flexibility to travel extensively and work varied hours to meet business needs

Additional Information

An opportunity like this at Frasers Group is for the fearless. To make the most of it, you’ll live and breathe our principles:

• Own It – Own the standards, own the performance, own the results.
• Think Without Limits – Be bold, be fast, be fearless.
• Be Relevant – To our people, our members, and our future.
• One Team – Aligned, collaborative, and driven to win together.
• Honesty – Build trust, challenge respectfully, and lead with integrity.

Want to see what we’re building? Visit our Everlast LinkedIn page to learn more.