Fitness Development Manager - North

Everlast Gyms; Mansfield; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading fitness organization is seeking a dynamic leader to manage fitness operations across multiple locations. The role involves driving commercial success, developing high-performing teams, and ensuring exceptional fitness experiences for all members. Ideal candidates are driven, commercially minded, and possess a Level 3 fitness qualification. Strong leadership skills and a passion for fitness are essential. This role requires flexibility in travel and working hours. Join us in creating innovative fitness solutions.

Qualifications

• Strong knowledge of boutique fitness and large-scale gym operations.
• Experience leading and developing teams of personal trainers.
• Flexibility to travel and work varied hours.

Responsibilities

• Act as a visible ambassador for fitness across the gyms.
• Drive the commercial success of the fitness product.
• Recruit, train, and develop a high-performing team.
• Lead regional workouts and fitness events.
• Maintain brand standards across all clubs.

Skills

Group training delivery

Stakeholder management

Team leadership

Commercial awareness

Fitness coaching

Education

Level 3 fitness qualification or equivalent

Job description

Leadership & Culture

• Act as a visible ambassador for fitness across the Everlast Gyms estate
• Set, embed, and maintain elite coaching standards aligned to the Everlast brand
• Ensure consistent delivery of group training, PT, and fitness experiences across all clubs

Drive Commercial Performance

• Own and drive the commercial success of the fitness product across your region
• Support clubs to maximise PT revenue, group training utilisation, and engagement
• Use data, insight, and KPIs to influence performance and challenge underperformance

Develop High-Performing Teams

• Recruit, train, develop, and retain Head Coaches, Personal Trainers, Fitness Coaches, and class instructors
• Support General Managers and Area Managers through onsite and remote coaching
• Build strong pipelines of talent and future fitness leaders

Deliver Elevated Fitness Experiences

• Lead regional workouts, launches, and events across the Frasers Group estate
• Drive group training engagement through innovative programming and activation
• Ensure fitness environments are professional, safe, engaging, and on‑brand

Execute with Precision

• Lead the rollout of new fitness products and initiatives
• Partner with Learning & Development to evolve training materials and delivery methods
• Maintain brand standards in line with the Everlast brand book across all clubs

Qualifications

• Level 3 fitness qualification (or equivalent) - essential
• Proven experience delivering a wide range of group training concepts
• Strong knowledge of both boutique fitness and large-scale gym operations
• Experience leading and developing teams of PTs and freelance coaches
• Commercially minded, with a clear understanding of fitness revenue models
• Confident, influential communicator with strong stakeholder management skills
• A passion for health, fitness, and coaching excellence
• Driven, ambitious, and committed to continuous development
• Flexibility to travel extensively and work varied hours to meet business needs

An opportunity like this at Frasers Group is for the fearless. To make the most of it, you'll live and breathe our principles :

Own It - Own the standards, own the performance, own the results.
Think Without Limits - Be bold, be fast, be fearless.
Be Relevant - To our people, our members, and our future.
One Team - Aligned, collaborative, and driven to win together.