Fire Alarms Sales Manager

Fire and Security Careers; Watford; On-site; GBP 70,000 - 81,000; Full time

Job summary

A leading security firm in the UK is seeking a Senior Leadership role for managing a team of 14 Account Managers. This position focuses on coaching and strategic growth, with responsibilities including sales performance and client retention. The ideal candidate should have experience in fire alarm installation and a proven sales leadership track record. This role promises competitive remuneration, including a base salary of around £70,000 and a performance-based commission of £40,000.

Benefits

Base salary of c. £70,000

Commission of c. £40,000

Car allowance

Clear route to Sales Director

Qualifications

• Proven sales leadership of a team of 10+ Account Managers.
• Experience in fire alarms or fire & security installation.
• Demonstrated ability to lead high-earning sales teams.

Responsibilities

• Lead, coach, and develop a team of 14 Account Managers.
• Drive sales performance and client retention across the region.
• Implement commercial strategies to grow revenue and market share.
• Collaborate with senior leadership on sales planning and forecasting.
• Prepare the business for your progression to Sales Director.

Skills

Sales leadership of a team

Experience in fire alarm installation

Track record in delivering sales

Client sector experience

Flexibility to travel

Job description

Company Overview

Fire Detection Installer seeking leader of Account Managers

Role Summary

This is a senior leadership role focused on team performance, coaching, and strategic expansion - not direct selling. You'll manage a team of 14 Key Account Managers, helping them grow market share across facilities management clients including hotels, offices, hospitals, and public sector estates.

Key Responsibilities

• Lead, coach, and develop a team of 14 Account Managers
• Drive sales performance and client retention across the region
• Implement commercial strategies to grow revenue and market share
• Collaborate with senior leadership on sales planning and forecasting
• Prepare the business for your progression to Sales Director

Person Required

From Fire alarm Installer - leading £8m+ Sales team

Essential Experience

• Sales leadership of a team of 10+ Account Managers or Systems Sellers
• Experience in fire alarm or fire & security installation (FIA, BAFE, NSI-accredited)
• Track record of leading teams delivering £10m-£20m in annual sales
• Sector experience selling to hotels, offices, hospitals, or public sector clients
• Based between London and the Midlands, with flexibility to travel

Package & Benefits

• Base salary: c. £70,000
• Commission: c. £40,000 (team performance-based)
• Car allowance
• No personal sales target
• Clear route to Sales Director
• Permanentbenefits

Apply today to take the next step in your leadership career within the Fire Detection/ Fire alarms/ fire and security sector.

For a confidential discussion, contact Steve Eley - Fire and Security Careers