Finance Analyst - Marketing ROI & Growth

Gousto; Greater London; Hybrid; GBP 45,000 - 60,000; Full time

Job summary

A dynamic food delivery company in London is seeking a Finance Analyst to join their Commercial Finance team. The role involves assessing media investments, analyzing marketing channel tests, and leading financial management projects. The ideal candidate will have experience in commercial finance, strong financial modeling skills, and a collaborative approach. This position offers the chance to influence important financial decisions in a data-rich environment. Flexibility is provided to encourage a healthy work-life balance.

Qualifications

• Experienced in commercial finance with a focus on media ROI and investment analysis.
• Confident in financial modelling and communicating complex data clearly.
• Collaborative in cross-functional environments with Marketing Tech and Trading.
• Skilled in interpreting marketing performance metrics and driving decision-making.
• Knowledgeable in areas like CPA LTV and media mix evaluation.
• Comfortable managing dynamic budgets and forecasting in a fast-paced setting.
• A proactive problem-solver who can influence stakeholders and work independently.
• Effective in ambiguity using data to inform balanced recommendations.
• Commercially minded with a drive for insight and efficiency.

Responsibilities

• Partner with Brand and Acquisition teams to assess media investments using performance metrics and commercial data.
• Analyse the value of new marketing channel tests and brand partnerships.
• Lead the financial management of our Refer A Friend programme and support test-and-learn projects.
• Model the financial impact of initiatives focused on household and geographic growth.
• Evaluate pricing scenarios for customer acquisition balancing performance and commercial impact.
• Collaborate with Tech teams to track performance metrics and align with OKRs.
• Coordinate budgeting and forecasting cycles for Brand and Acquisition teams.
• Present performance insights and investment recommendations at key business meetings.
• Maintain risk-adjusted forecasts across Activate projects.
• Actively contribute to team culture supporting initiatives across Inclusion L&D and process improvement.

Skills

Cognos

Forecasting

Hyperion

Microsoft Access

Pivot tables

Accounting

Analysis Skills

Microsoft Excel

Financial Analysis

Financial Modeling

Budgeting

Financial Planning

Job description

A dynamic food delivery company in London is seeking a Finance Analyst to join their Commercial Finance team. The role involves assessing media investments, analyzing marketing channel tests, and leading financial management projects. The ideal candidate will have experience in commercial finance, strong financial modeling skills, and a collaborative approach. This position offers the chance to influence important financial decisions in a data-rich environment. Flexibility is provided to encourage a healthy work-life balance.