Field Sales Representative

Riverford Organic Farmers; West of England; On-site; GBP 25,000 - 42,000; Full time

Benefits offered by this job

Profit share

Team gatherings

Learning & development

Pension 5%

33 days holiday

Free organic fruit & veg

30% off personal orders

Job summary

Riverford Organic Farmers is seeking an Ambassador to represent our ethical, employee-owned business across busy high streets, train stations, markets, and events. You’ll set up eye-catching stands, engage customers face to face, and guide sign-ups for Riverford home deliveries.

Starting with an all-expenses-paid farm-based training in Devon, you’ll learn the product, sharpen your sales skills, and work with ongoing coaching.

Qualifications

• Friendly, confident people who enjoy talking to others.
• Motivated self starters who like meeting targets.
• Passionate about sustainability, great food, and doing good work.

Responsibilities

• Engage customers face to face on high streets, stations, markets and events.
• Set up stands, start conversations and guide people to sign up for Riverford deliveries.
• Travel to events, build relationships and grow our customer base.
• Complete training at the Devon farm and benefit from ongoing coaching.

Skills

People skills

Target-driven

Communication

Face-to-face selling

Job description

Sell something you believe in and become a Riverford Ambassador…

For 40 years, our organic veg boxes have been rooted in ethics, sustainability, and great tasting food. As an employee owned business, you won’t just work here — you’ll be a co owner, with a real voice in shaping our future.

Our award winning sales team is proud of what we do. Success here is about purpose, people, and welcoming more households to organic food.

What You’ll Get

• Profit share for all co owners
• Summer & Christmas gatherings as a team.
• Various Learning & Development opportunities
• Ethical pension – matched to 5%
• 33 days’ holiday, including a festive break
• Free organic fruit & veg and 30% off your own orders

Where You’ll Be

You'll be based based out of our Bristol distribution hub: 2 Orpen Park, Ash Ridge Road, Bradley Stoke, Bristol, BS32 4QD. There will be an expectation to travel further afield with overnight stays, as and when required with notice.

A full UK driving licence is essential — you’ll be out in one of our branded “Live Life on the Veg” VW electric vans most days.

What the Role Looks Like

You’ll spend most days out in the field — on busy high streets, at train stations, markets and major foodie/wellbeing events - engaging customers face to face. You’ll set up eye-catching stands, start great conversations and confidently guide people to sign up for their first Riverford order there and then. That conversion of interest into actual new customers is the core measure of success in this role.

To set you up properly, every new starter begins with an all-expenses-paid trip to our main farm in Devon, where you’ll kick off your sales journey with hands‑on, farm‑based training. You’ll learn the product inside out, sharpen your sales skills and hit the ground running with ongoing coaching and support.

This is a role for people who enjoy targets, connecting with people and results. Your performance is rewarded with uncapped commission, so the more customers you convert, the more you earn!

Please see our Face to Face sales web page & video 'A day in the life of a Face to Face Sales Rep' https://www.riverford.co.uk/about/face-to-face

Working Hours

This role comes with varied working hours, reflecting the range of locations and events you’ll work across. Some days start earlier or finish later than others, depending on where you’re selling and what’s on the calendar.

Rather than a rigid daily schedule, we take a proactive approach to managing hours over a four-week rolling period, ensuring your average working time sits at around 40 hours per week.

Weekend working is a key part of the role, as this is when our busiest events take place and when you’ll have the greatest opportunity to connect with customers and maximise your earnings.

Who We’re Looking For

• Friendly, confident people who enjoy talking to others
• Motivated self starters who like meeting targets
• Passionate about sustainability, great food, and doing good work
• Team players who want to grow and be part of something meaningful
• Backgrounds in events, hospitality, retail, or similar all work well here.

Our virtual recruitment process is flexible, supportive, and true to our values.

Other organisations might call this role: Sales Executive, Field Sales Executive, Business Development Executive, or Sales Consultant.

AI & Recruitment at Riverford - AI can be helpful for checking spelling, organising your thoughts or communicating clearly. If you use it, please keep your CV and application honest, accurate and true to you—we want to get to know the real you. As part of our recruitment process, AI helps compare CVs with the job criteria, but it never makes hiring decisions.