Field Sales Executive - West Midlands

Imperial Brands PLC; England; On-site; GBP 30,000 - 37,000; Full time

Benefits offered by this job

Annual salary of £30,000 (£37,000 OTE)

Generous pension scheme

Company car, phone, and tablet

29 days annual leave plus public holidays

Health and wellbeing scheme

Job summary

A leading FMCG company seeks a Field Sales Executive to drive sales in the West Midlands. Candidates must possess face-to-face sales experience and excellent communication skills. The role involves building customer relationships, achieving sales targets, and requires a valid UK driving licence. Employees enjoy a competitive salary of £30,000 (£37,000 OTE), a generous pension scheme, and 29 days of annual leave among other benefits. An inclusive environment awaits applicants from diverse backgrounds.

Qualifications

• Valid Full UK driving licence required.
• Willingness to travel across the West Midlands.
• Previous experience in FMCG sales is a must.

Responsibilities

• Deliver on business KPIs across key accounts.
• Build customer advocacy by educating retailers.
• Identify new business opportunities in-store.

Skills

Face-to-face sales experience

Building relationships

Excellent communication skills

Pro-active and time-management skills

Job description

Overview

Are you ready to take the next step in your sales career with a company that values initiative, collaboration, and growth? Join Imperial Brands, an inclusive & innovative global FMCG business supported by 25,000 employees, as a target-driven Field Sales Executive in the West Midlands and surrounding areas.

This is more than a job—it’s a chance to be part of a team that has built long‑standing, trusted relationships with retailers and wholesalers across the region.

As a Field Sales Executive you’ll represent our brands directly in the field and make an impact every day, working alongside Regional Field Sales Executives for support.

Work with independent retailers and key wholesale accounts, building relationships and driving sales while enjoying unrivalled training, mentoring, and ongoing support to thrive.

Key Accountabilities

• Deliver on the business’s KPIs across Key Accounts, Wholesale and Independent Retailers.
• Build an in‑depth knowledge of customer needs and shopper dynamics.
• Partner with key accounts, independents and wholesalers, establishing excellent relationships and engaging in value‑add conversations to sell new products.
• Build customer advocacy for our brands by educating retailers on market and industry legislation.
• Achieve sales, market share, distribution, availability and coverage targets within your defined area; optimise trade incentives and activities.
• Identify new business opportunities through enhanced knowledge of category and shopper behaviour in‑store.

Skills and Experience Required

• Previous and/or current face‑to‑face sales experience within an FMCG business.
• Experience building face‑to‑face relationships and selling products/services to retailers.
• Able to set and meet self‑stretching targets.
• Excellent communication, people skills and proven ability to build rapport quickly.
• Supportive team player who understands wider team goals and how to impact them.
• Pro‑active, time‑management skills, initiative, and ability to work in a fast‑paced, ever‑changing environment.

Requirements

• Valid Full UK driving licence.
• Willingness to travel across the West Midlands and surrounding areas, ideally based in Birmingham or nearby.
• Overnight stays may be required to support other locations when needed.

What We Offer

• Annual salary of £30,000 (£37,000 OTE).
• Generous pension scheme.
• Company car, phone and tablet.
• 29 days annual leave plus public and bank holidays; option to purchase additional holiday.
• Competitive benefits including health and wellbeing scheme, discount scheme & share‑save scheme.

Everyone Belongs

Everyone belongs in Imperial. We are proud of being a truly inclusive organisation and welcome applications from people of all ages, genders, ethnicities, nationalities, disabilities, sexual orientation, religions or beliefs, and neuro‑divergence. We give fair and equal consideration to all applicants. Please contact us at [e-mail] if we can provide support in completing an application and/or attending an interview.

About Us

Imperial Brands is a truly international company, the fourth largest in our industry, operating across 120 markets. We’re transforming, embracing a growth era, and building an inclusive culture that celebrates and respects difference. All policy demands that no payment is required for any recruitment process.

Job Details

• Seniority level: Not Applicable
• Employment type: Full‑time
• Industries: Tobacco Manufacturing
• Location: West Midlands (Birmingham and surrounding areas)
• Job Function: Field Sales Executive

Application Information

Referrals increase your chances of interviewing at Imperial Brands by 2x. You can view this role on the Imperial Brands website or contact recruitment for more information.