Field Sales Executive - Liverpool

Brown‑Forman Corporation; Liverpool; On-site; GBP 35,000 - 48,000; Full time

Job summary

Brown-Forman Corporation is seeking a Field Sales Executive to lead growth in the Liverpool On-Trade market. You will cultivate independent accounts, drive premium brand presence, and execute customer-focused plans across distribution channels.

Ideal candidates will have a Bachelor’s degree, strong business acumen, fluent English, and proven ability to plan, influence, and deliver results in a dynamic team environment.

Qualifications

• Bachelor’s degree or equivalent required.
• IT and Social media experience with MS Office and Google applications expected.
• Strong business acumen and excellent communication; fluency in English required.

Responsibilities

• Grow and expand the independent On-Trade business in the Liverpool area.
• Nurture and strengthen relationships with key customers and partners.
• Develop and execute value-driven business plans with customers.
• Maintain territory planning and engagement quality using Salesforce.

Skills

Business acumen

Fluent English

Communication skills

Self-starter

Organisational planning

Relationship building

Team player

Education

Bachelor’s degree or equivalent

Tools

MS Office

Google Workspace

Job description

Meaningful Work from Day One

At Brown-Forman, our ambition to conquer the On-Trade market is exciting, and as a Field Sales Executive, you’ll be at the forefront of this journey. As a vital member of our dynamic On-Trade sales team, your mission will be to cultivate and expand our independent On-Trade business and forge lasting relationships within the independent free trade across Liverpool area. This pivotal role empowers you to amplify Brown-Forman’s portfolio presence, driving growth across distribution, value, volume, brand advocacy, visibility, and impactful promotional activations – all to secure winning positions in the vibrant On-Trade landscape.

What you can expect

• Champion Iconic Brands & Cultivate Super Premium Growth: Take the reins in further building the legendary Jack Daniel’s, while spearheading the expansion of our exceptional Super Premium portfolio, featuring the distinguished El Jimador, the Mediterranean marvel Gin Mare, the award-winning Diplomatico, and the sophisticated Woodford Reserve.
• Elevate Customer Partnerships: Nurture and expand relationships with all key customers within your territory, becoming their trusted partner in success.
• Drive Value-Led Growth: Collaborate closely with customers to develop and execute business plans, prioritizing value creation that naturally fuels volume expansion.
• Unlock New Business: Pursue new business opportunities by collaborating with national and regional wholesale teams and directly securing key accounts to expand our premium brand presence in influential on-premise locations.
• Forge Internal Connections: Cultivate strong collaborative relationships across Brown-Forman’s UK operations and the wider On-Trade team, fostering a unified and high-performing environment.
• Act like an On-Trade Ambassador: Serve as a key point of contact within your region, actively participating in industry events and building invaluable relationships at strategic gatherings and activities.
• Territory Management: Expertly maintain, plan, and prepare for customer engagements within the Salesforce platform, ensuring meticulous organization and time management.
• Craft High-Impact Account Strategies: Create compelling Account Plans for independent free-trade premium influencer accounts, designed to deliver significant year-over-year value and volume growth in alignment with key performance indicators.
• Resourceful Budget Management: With the support of your Regional Sales Manager (RSM), effectively plan and manage company budgets and resources to maximize impact.
• Drive Efficiency and Compliance: Leverage CRM technology and adhere to established sales processes and tools for streamlined operations and effective performance.
• Champion Responsible Growth: Execute incentive programs under RSM guidance while consistently upholding corporate and social responsibility guidelines.

What You Bring to the Table

• Bachelor’s Degree or equivalent experience.
• IT and Social media experience and maturity- MS Office applications & Google applications.
• Strong Business Acumen, Fluent English, both spoken and written.
• Strong communication skills (influencing, listening, presentations, written).
• Self-starter with the ability to plan, prepare, and gain alignment with others.
• Able to prioritise with demonstrated ability to organise and manage multiple projects to completion by specific time-bound deadlines.
• Ability to build strong relationships at all levels with strong stakeholder awareness.
• Collaborative team player who is adaptable, flexible, and resilient.

What Makes you Unique

• Prior Experience within the wine and spirits or luxury FMCG industries.
• Understanding of sales negotiation and a results-oriented mindset.
• Collaborative and cross-functional approach to working.
• Great analytical skills, commercially savvy, and solution-focused on solving problems.

Who We Are

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally.

You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

What We Offer

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

Requisition Type:

Employee

Management Level:

Professional

Global Job Level:

P4

Number of Openings Available:

1