Field Product Marketing

Microsoft Corporation; City Of London; On-site; GBP 70,000 - 90,000; Full time

Job summary

A leading tech company in the UK is seeking a Go-To-Market Manager for AI Workforce to drive market activation and collaboration across teams. You will leverage your marketing expertise to align strategies with business goals, ensuring impactful outcomes. Ideal candidates will possess a strong background in marketing strategy and sales enablement. This role offers dynamic opportunities for innovation and professional growth.

Benefits

Industry leading healthcare

Educational resources

Discounts on products and services

Savings and investments

Maternity and paternity leave

Generous time away

Giving programs

Opportunities to network and connect

Qualifications

• Relevant, proven marketing strategy experience.
• Experience with sales enablement or business development.
• Ability to simplify complex concepts for market success.

Responsibilities

• Act as a primary product spokesperson and product evangelist.
• Build and drive business strategy for AI Workforce solutions.
• Create strategic go-to-market plans across functions.
• Partner closely with sales for field enablement.
• Drive GTM strategy and growth plans.

Skills

Marketing strategy

Business planning

Sales enablement

Technical pre-sales

Business development

Job description

The Sales Enablement & Operations (SE&O) team plays an essential role in translating Microsoft’s Commercial Strategy to a local execution plan and driving operational excellence to achieve the greatest results possible. Our team drives cross-Area insight and execution excellence, bringing strategy and priorities to life by accelerating the pace of transformation and enabling Microsoft to deliver business impact at scale.

As the Go-To-Market (GTM) Manager for AI Workforce for United Kingdom, you will be at the forefront of driving our go-to-market activation for AI Workforce (former Modern Work) for Enterprise segment and shaping marketing success. You’ll act as a thought leader, executing marketing strategies that align with our broader AI Workforce business goals. Your ability to track success criteria and performance metrics will be crucial in driving impactful outcomes. You will be working with emergent technology that requires simplifying complex concepts. You’ll excel at creating alignment across teams, removing roadblocks, and ensuring seamless execution.

Fearless Innovation: If big challenges excite you, you won’t shy away from thoughtful risks, especially when working closely with the field, regional, and cross-functional marketing teams.

Qualifications

Relevant, proven marketing strategy, business planning, sales enablement, business development, technical pre-sales, or Sales related work experience
OR equivalent experience

Responsibilities

• You be a primary product spokesperson and product evangelist for the AI Workforce, with specialist focus on M365 Copilot, Copilot Chat, Microsoft 365 and AI Agents. You will leverage product, industry, market and competitive knowledge as well as technical expertise to develop localized competitive strategy, position the value proposition and tailor messaging to both internal (e.g. sales and marketing readiness) and external audiences (e.g., press, analysts, partners, user community, customers).
• You will build and drive business strategy and track the efficacy of the relevant AI Workforce Solution plays in Enterprise Segment to drive sustainable growth within and beyond the boundaries of the fiscal year.
• You will create and orchestrate strategic go-to-market (GTM) plans for primary Solution plays across sales, marketing, consulting, customer success and partner functions, supporting One-Microsoft, cross-functional execution as appropriate and you will collaborate with partner organization to guide and support the execution of programs to recruit and enable partners to achieve target capacity and quality.
• You will partner closely with sales to land field enablement accountability and serve as an orchestrator between the business and the areas/subsidiaries to develop and land sales programs along with partnering with Finance and Product Marketing Manager (PMM) teams to ensure team is aligned with business results.
• You will support the creation and pursuit of white-space growth opportunities across products/services and leverage knowledge of revenue, share targets and the area/subsidiary's capabilities in order to develop strategies that maximize performance across products/services.
• You will partner with engineering to proactively drive capacity forecasting and leverage competitive knowledge to shape local capacity and service forecasts as you liaise with sales teams to provide coaching and support pipeline and sales enablement.
• You will drive GTM strategy and land growth plans (e.g., revenue, usage, customer health). You will develop competitive strategies to drive target market share gains and actively manage relevant stakeholders to drive the local product marketing growth strategy.

Benefits/perks listed below may vary depending on the nature of your employment with Microsoft and the country where you work.

Industry leading healthcare

Educational resources

Discounts on products and services

Savings and investments

Maternity and paternity leave

Generous time away

Giving programs

Opportunities to network and connect

Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations .