Field Marketing Manager (UK)

Qargo TMS; Greater London; Hybrid; GBP 45,000 - 60,000; Full time

Job summary

An innovative transport management company in the UK is seeking a Demand Generation/Campaign Manager to drive marketing initiatives across the UK market. This role focuses on creating effective campaigns, building partnerships, and utilizing marketing tools to drive demand. Ideal candidates should have a strong background in B2B demand generation, excellent communication skills, and hands-on experience with HubSpot. This position offers a hybrid working model and the chance to join a growing team in logistics.

Qualifications

• 3+ years in B2B demand generation, campaign, or field marketing.
• Strong track record in managing digital marketing efforts.
• Hands-on experience with HubSpot for campaigns and workflows.

Responsibilities

• Define the campaign strategy by region and vertical.
• Plan, launch, and optimise inbound campaigns.
• Build relationships with integration partners for joint marketing.

Skills

B2B demand generation

Campaign management

Digital marketing

HubSpot experience

Excellent communication skills

Analytical mindset

Cross-functional collaboration

Logistics knowledge

Tools

HubSpot

Cognism

Canva

Livestorm

Job description

🚛 About Qargo

Qargo is a cloud-based (SaaS) Transport Management Platform.We’re a scale-up based in London and Ghent (Belgium), rapidly expanding across Europe. The platform is an all-in-one system handling everything from initial order entry to final invoicing. It optimises planning and has a built-in AI feature that automates lengthy manual tasks. Qargo is designed to help modern logistics operations run more efficiently while increasing profitability and sustainability. We’re looking for a Demand Generation/Campaign Manager/FieldMarketing Manager to join our team in the UK (London or Midlands – hybrid) to drive demand in the UK market.If you’re looking to work in an international company in a role that offers autonomy, ownership, and impact, this is the role for you!

🔑 Key Responsibilities

🎯 Campaign Creation

• Define UK campaign strategy by region and vertical (e.g. general haulage, container transport) to support revenue targets
• Plan, launch, and optimise inbound campaigns (email, digital ads, content, direct mail)
• Build outbound programs: account lists by vertical, direct mail, account‑based email sequences
• Create email & nurture flows in Cognism and HubSpot (segmentation, workflows)
• Run “ABM‑lite” programs for high‑priority prospects (we’re a scale‑up – no sophisticated ABM tech)
• Collaborate with content manager on e‑books, case studies, infographics, decks, landing pages, and webinars
• Support the events team to maximise ROI from UK events and webinars
• Tools you’ll use: HubSpot (campaigns, email, nurturing, reporting) Cognism (lead generation and segmentation), Canva (edit and adapt visual assets), Livestorm (or similar, to run webinars).

🤝 Partnership & Association Marketing

• Build relationships with integration partners (e.g. Samsara, Platform Science) to deliver joint campaigns and events
• Increase Qargo’s exposure within transport & logistics associations

🚚 Customer Marketing

• Partner with Customer Success and Account Management to deliver programs that drive retention and advocacy
• Support the team to capture and repurpose UK customer stories, insights, and case studies to fuel campaigns and strengthen messaging

🧩 General

• Build a tight partnership with sales: align goals, share feedback, and continuously improve
• Track, analyse, and report key metrics (leads, conversion, pipeline, ROI) in HubSpot
• Share best practices in B2B demand gen
• Collaborate and support the wider marketing team on brand, social, and SEO
• Clearly measure and communicate marketing’s pipeline contribution in the UK & IE

✅ Skills & Experience

• 3+ years in B2B demand generation, campaign, or field marketing
• Strong track record managing digital: paid search (we use small agency to support on search campaigns), email, paid social
• Hands‑on HubSpot experience (campaigns, workflows, automation)
• Excellent written, visual, and verbal communication skills
• Ability to translate technical/logistics topics into compelling messaging
• Analytical mindset: comfortable with metrics, dashboards, and attribution
• Scale‑up mentality: self‑motivated, adaptable, able to own projects end‑to‑end
• Strong cross‑functional collaborator (sales, customer success, partnerships)
• Able to juggle multiple campaigns and priorities in a fast‑paced environment
• Logistics/transport experience is a strong plus